Cosmetic Companies Design Ads Change Women s Attitudes...

Introduction In American culture, the idea of being a beautiful woman is of the utmost importance. Naomi Wolf (2002) stated that â€Å"beauty is a currency system like the gold standard† (p. 12) and in today’s narcissistic society her beliefs couldn’t be truer. Advertisers seeking sales and revenue continuously bombard women with ads featuring beautiful women selling cosmetics and other skincare products thereby increasing the pressure put on women to look their best. It is estimated that women in the U.S. will spend 12 to 15 thousand dollars a year on beauty services (Newsom, 2011.) and over 62 billion dollars on cosmetics annually in 2016 (IBISWorld, 2016). According to Thompson (n.d.), cosmetic companies design ads to change women’s attitudes towards products. This encourages them to buy more and as a result influences their attitudes and makes them feel disgruntled with their appearance. It also teaches them that their values lie in their bodies and forces women to measure themselves against an impossible beauty standard. Continuous exposure to stereotypical images and themes surrounding beauty, directly influence the way women perceive themselves and their peers. One study found that â€Å"Mass media is especially harmful to women because it constructs negative perceptions of women and reinforces them on a daily basis (Chapman, 2011).† According to Gerbner, Gross, Morgan and Signorielli (1980.), cultivation theory states that heavy television viewers come to believe theShow MoreRelatedAnalysis of Integrated Marketing Communications Campaign3079 Words   |  13 Pagesgroups and positioning. 4 4. Analysis of elements of communication mix, and message strategy. 4 5. Integration level of the communication. 6 6. Marketing communication objectives. 6 7. Building a relationship with customers. 7 8. The campaign#8217;s influence on the brand equity. 7 9. Type of the research used to define marketing communication direction. 8 10. Conclusion. 9 11. Bibliography. 10 1. Introduction. This report present the analysis of the communications campaign of Dove Pro AgeRead MoreThe Influence of Brand Loyalty on Cosmetics Buying Behavior of Uae Female Consumers6719 Words   |  27 Pagesof Marketing Studies Vol. 3, No. 2; May 2011 The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers Dr. Hamza Salim Khraim Marketing Department, Faculty of Business Middle East University, Amman, Jordan E-mail: hkhraim@meu.edu.jo Received: January 24, 2011 Accepted: February 9, 2011 doi:10.5539/ijms.v3n2p123 Abstract The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the field are competing aggressivelyRead MoreBusiness Case: Marketing Research for Customers Segmentation12172 Words   |  49 Pagessegmentation This document is confidential and has been made available to the individual to whom it is addressed strictly on the understanding that its contents will not be disclosed or discussed with any third parties with exception of the individual s own professional advisers. page. 1 of 29 Table of Contents 1 Executive Summary ............................................................................................................... 3 2 Introduction ...............................Read MoreLOccitane4126 Words   |  17 Pagesname, this logo, this design 5 Part 3 - What about L’Occitane’s advertising? 6 Part 4 - Places, markets, regions 8 Part 5 - How culture could be a challenge? 9 Part 7- Build, measure and manage L Occitane s brand equity? 11 Sum up 13 Conclusion 14 Appendix 15 Introduction o Why L’Occitane? Our team has chosen the French brand L’Occitane because this body care shop seems fits perfectly to the project. In fact, L’Occitane Finland turns out to be a quite small company in Finland which hasRead MoreEssay about Consumer Behaviour: Case Example of Loreal5020 Words   |  21 PagesConsumer Behaviour For a product or service of your choice select a print or broadcast advertisement or campaign. Using appropriate theories and modules explain how your chosen marketing communication seeks to influence consumer behaviour. 1. Knowledge and understanding of psychological core: attention, perception, motivation, learning, attitude, and memory. 2. Knowledge and understanding of consumer culture: social class, household influences, personality, lifestyle, values and socialRead MoreHow Tv Commercials Influence Consumer Cosmetic Products Purchasing Decisions18056 Words   |  73 PagesRecommendations for SK-II 54 6.2.1 Product brand 54 6.2.2 Product presenters 56 6.2.3 Persuasive messages 57 6.3 Research limitation and recommendations for further studies 58 6.3.1 Research limitation 58 6.3.2 Recommendation for further studies 59 Table 1 29 Table 2 41 Table 3 42 Table 4 43 Table 5 45 Figure 1 30 Appendix one 68 Appendix Two: 73 Abstract The thesis aims to demonstrate the impact of TV advertising on customer behavior of products, and to investigate to what extent TVRead MoreNivea for Men Marketing Assignment7659 Words   |  31 Pagesevaluate the current situation of Nivea for Men’s Sensitive Moisturiser Cream for Men. It will look at the total product concept to see if the moisturiser gives the consumers everything they requires from a moisturiser. This will be followed by segmentation analysis in which the areas of age, usage and socio-economic will be covered. Finally there will be an analysis of how the product is targeted and positioned where the focus will be on brand image, the type of sponsorship used and the impact ofRead MoreMakeup Artist Business Plan8414 Words   |  34 Pagesï » ¿ Executive Summary Objectives Mission Keys to Success Company Summary Company Ownership Start-up Summary Company Locations and Facilities Products and Services Product and Service Description Competitive Comparison Sales Literature Sourcing Technology Future Products and Services Market Analysis Summary Market Segmentation Target Market Segment Strategy Market Trends Market Growth Industry Analysis Industry Participants Competition and Buying Patterns Main Competitors Strategy and ImplementationRead MoreThe Body Shop14072 Words   |  57 PagesIntroduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is success in body care.   Behold the Body Shop, one of the famous international cosmetics brand.   It is not just one’s ordinary shop for body or hair care.   It is extraordinary just as its pioneer.   The entrepreneur assessed in this paper is in no way or another connected to me.      Personal Profile   Ã‚  Ã‚  Ã‚   The name behind the Body Shop, a famous cosmetic line for decades now, is Anita Roddick.   On October 23, 1942 in Littlehampton, Sussex, England marks her birth toRead MoreMarketing Plan for for Herborist Cosmetic Company, China6508 Words   |  27 PagesContents i Executive summary 3 ii List of Chart/ Figure 4 1.0 Situation analysis 5 1.1 Company and products background 5 1.1.1 Company introduction 5 1.1.2 Products introduction 5 1.2 Industry introduction 6 1.2.1 Market size and share 6 1.2.2 Developing trends 7 1.3 Macro-environmental analysis 8 1.3.1 Political and legal environment 8 1.3.2 Economic environment 9 1.3.3 Sociocultural environment 9 1.3.4 Technological environment 10 1.4 Competitive analysis 10 1.5 Customer analysis 11 1.6 Distribution

The Scarlet Letter Passage Explication Free Essays

Honors American Lit. B Kathryn Durga The Scarlet Letter: The Child at Brook-side3/22/13 In this passage Dimmesdale is speaking about Pearl standing on the other side of the stream refusing to go to him and Hester. The contrast between Pearl standing on the opposite side as them parallels the contrast in their lives. We will write a custom essay sample on The Scarlet Letter: Passage Explication or any similar topic only for you Order Now Hester, now not wearing the scarlet letter, and Dimmesdale are concealing their relationship and their sin in the forest, representing a world of secrecy. Pearl, however, is representing a world of truth by refusing to join them until Hester once again wears the ‘A’, which throughout the book has been Hester’s truth. The two separate worlds that they’re a part of cannot come together until they change; Dimmesdale wants Pearl to be the one to change by joining them in their new plan to escape to Europe and by joining them in their lie. Pearl however refuses to be with them until they join her in her truth. This is exemplified by Pearl not going to her mother until she wears the ‘A’ and by Pearl rejecting Dimmesdale. Pearl washes off Dimmesdale’s kiss after he once again refuses to hold their hands in public, showing yet again how much she rejects dishonesty. Dimmesdale refers to Pearl as an elf which is defined as, â€Å"one of a class of preternatural beings, especially from mountainous regions, with magical powers, given to capricious and often mischievous interference in human affairs, and usually imagined to be a diminutive being in human form†. This parallels to Pearl’s character very well because she is very capricious, her mood often changes very quickly and she can be really unpredictable also throughout the book she seems to be meddling in the affairs of Dimmesdale and Hester by not allowing them to live in secrecy. When Dimmesdale says Hester can never meet Pearl again it shows a strong divide between Hester and Pearl as Pearl is still very innocent and pure while her mother is conveyed as a sinner, similar to the way Christians in the bible view sin as a wall between a person and God. Hawthorne says later in the chapter that the separation was the fault of Hester not the fault of Pearl meaning that it was because of Hester’s transgression that the divide happened not because of anything Pearl did. This shows that Hawthorne believes that sin separates people and that doing something wrong to a person can damage the relationship. This moment shows how Dimmesdale doesn’t want to tell the truth; he wants to be in a loving relationship with Hester but doesn’t want to deal with the sin that they shared. At the moment Hester is carrying the full load of their punishment while Dimmesdale claims he is suffering however he has not had to face the scrutiny of the town the way Hester has. Dimmesdale is asking Pearl to join him in his deceitfulness however she is doing what her mother is not doing by refusing to love and accept Dimmesdale until he reveals his truth and has to deal with the punishment that Hester had to deal with. Overall Hawthorne uses this quote as imagery of the brook and a simile of the separation of the worlds of sin and truth and also uses this to characterize Dimmesdale as a dishonest person. â€Å"‘I have a strange fancy,’ observed the sensitive minister, ‘that this brook is the boundary between two worlds, and that thou canst never meet thy Pearl again. Or is she an elfish spirit, who, as the legends of our childhood taught us, is forbidden to cross a running stream? Pray hasten her; for this delay has already imparted a tremor to my nerves. ’† (pg. 188) How to cite The Scarlet Letter: Passage Explication, Papers

Unisa englilsh free essay sample

It is advisable to have contact with fellow students. One way to do this is to form study groups. The addresses of students in your area may be obtained from the following department: Directorate: Student Admissions and Registration PO Box 392 UNISA 0003 5. 1. 2 myUnisa If you have access to a computer that is linked to the internet, you can quickly access resources and information at the University. The myUnisa learning management system is Unisas online campus that will help you to communicate with your lecturers, with other students and with the administrative departments of Unisa – all through the computer and the internet. To go to the myUnisa website, start at the main Unisa website, http://www. unisa. ac. za, and then click on the â€Å"Login to myUnisa† link on the right-hand side of the screen. This should take you to the myUnisa website. You can also go there directly by typing in http://my. unisa. ac. za. Please consult the publication my Studies @ Unisa which you received with your study material for more information on myUnisa. 5. 1. 3 Tutorials UNISA Regional Centres offer face to face tutorials on Saturdays and we encourage all students to attend the tutorials. Students must consult their nearest regional centres to register for these tutorials. 5 5. 1. 4 Appointment of e-tutors In accordance with UNISA’s 2015 strategic plan, e-tutors have been appointed to assist students in achieving their educational goals. The e-tutors will provide online support and guidance on the myUnisa portal. Students are urged to actively interact and participate on the site as this has the dual function of providing tutorial guidance and an opportunity to engage meaningfully with fellow students. Kindly register for a mylife account to make use of this added advantage. 6 MODULE-SPECIFIC STUDY PLAN Please visit myUnisa for updated study plans. 7 MODULE PRACTICAL WORK AND WORK-INTEGRATED LEARNING This section is not applicable to ENG1511. 8 ASSESSMENT 8. 1 Assessment plan SEMESTER 1 Assignment No. Type of Assignment Compulsory Due dates Unique number Weight 01 Written Yes 14 March 2014 788997 50 02 Written Yes 16 April 2014 887503 50 Assignment No. Type of Assignment Compulsory Due dates Unique number Weight 01 Written Yes 15 August 2014 840768 50 02 Written Yes 12 September 2014 898692 50 SEMESTER 2 8. 2 General assignment numbers Assignment 1: Reflection and reading Assignment 2: Essay writing 8. 2. 1 Unique assignment numbers Semester 1 Assignment 1: 788997 6 ENG1511/101 Assignment 2: 887503 Semester 2 Assignment 1: 840768 Assignment 2: 898692 8. 2. 2 Due dates for assignments See 8. 1 above. 8. 3 Submission of assignments See 8. 1 above. 8. 4 Assignments SEMESTER 1 ASSIGNMENTS Assignment No. Type of Assignment Compulsory Due dates Unique number Weight 01 Written Yes 14 March 2014 788997 50 02 Written Yes 16 April 2014 887503 50 ASSIGNMENT 01: SEMESTER 1 DUE DATE: 14 MARCH 2014 UNIQUE NUMBER: 788997 COMPULSORY: YES Read the following story and answer the questions that follow. 1. It was in 1997 that we first met. 2. I first saw Mimmy on one of my visits to Soshanguve to see my homeboys. My friends were tenants in a certain house with backrooms. There were two backrooms in that yard, one for gents and the other for ladies. Mimmy rented one of the rooms. Unlike other love stories, ours was not love at first sight. I visited a number of occasions before I really noticed that there was this young woman in particular. You know how mischievous boys are! But, for my friends and me, mischief meant just talking about girls. 3. 4. Most of the time when I was visiting my friends, Mimmy would either be busy or not be there at all. That didn’t bother me that much. Mimmy was reserved and she seemed not to notice us or other people for that matter, she seemed somewhat oblivious to the comings and goings of people around her. 7 Don’t get me wrong here, I don’t mean that she was rude. I mean she would only greet us and go her own way while the other girls would greet us and chat a bit. 5. I realized that she was not like the other girls. 6. I was intrigued; I decided to approach her to get to know her better. I remember very well the first time I approached her. She was wearing a long navy dress with buttons from the chest down. Because we were making a noise in front of the backrooms, she decided to go to the back of the house with her books. Fortunately, or maybe unfortunately, I saw her and followed her. She was studying, but in a naughty way I decided to interrupt her. 7. I introduced myself first and asked for her name. I asked why she was studying outside – that is where I got the noise story. I was fascinated, mine was just to understand what kind of a person this was, who didn’t mingle with others. But I got more than I had bargained for. 8. After that ‘first’ meeting, I found myself visiting my homeboys more often. On my visits I realized Mimmy and I had many things in common, and from then on we became friends. We spent hours doing different things. We went to the library together. We went to gym together. We jogged together. We even accompanied each other as we went grocery shopping. I started to understand what people mean when they say they have friends with whom they share ideas and life experiences. Mimmy was such a friend. When I had an interesting or disturbing occurrence, I would go and visit her just to talk to her about it. 9. Then, my visits started to be more for Mimmy than my homeboys. Our friendship was raising eyebrows. Many of our friends thought we were in love, but we both knew we were just friends. I never imagined that we would be lovers because we were such good friends. In fact, I used to think that one day I would be one of the VIPs at Mimmy’s wedding celebration! 10. When it was time for school holidays, I felt that the days were too long. I realized that I was actually missing Mimmy. Then it dawned on me that that was a different kind of friendship. I remember two of my friends asking me about Mimmy in terms of her being a beautiful woman. Somehow I felt jealousy creeping up on me. It gradually became clear that, â€Å"I love this woman. I am in love! † You can say I was now intoxicated with love. But I couldn’t tell her, not yet. 11. I tried my best to ignore the fact that I was falling in love with my friend. I didn’t know what she would say to me if I broke the news to her. The audacity of declaring my feelings to her was not an option! I purposed in my heart, then, that I wouldn’t tell her anything until I was sure that she felt the same way about me. 12. Then, one day while we were chatting along the way, I realized from our conversation that she was also in trouble†¦she was also in love. 8 ENG1511/101 13. To cut a long story short, one day I decided to be a man about my feelings. I asked her to visit and told her that there was something very special that I wanted to tell her. Her eyes were sparkling with wonder and excitement in anticipation of what the issue would be. That day finally came, the 1st of May, it was a holiday and it was perfect. 14. I first told her that I wanted my children to have teeth like hers, lips like hers! She seemed puzzled but I think she was just trying to make me say the right words before she could comment By Percy Malatsi Now answer the following questions. 1. Look up all the dictionary entries of the following words and write down the one that is most contextually relevant to the text. i) Tenant ii) Intrigue iii) Audacity iv) Oblivious (4 marks) 2. Which of the following words has a prefix that means ‘not’ or ‘the opposite of’? i) Understand ii) Until iii) Unlike iv) Underling v) Unfortunately (2 marks) 3. Correct the following sentences for subject-verb agreement, tenses and fragments. i) My cat it is very playful. ii) When he thought he could afford to pay his own school fees. iii) This children keep making a noise. iv) These are great news indeed; I can’t believe I made it! v) When I was young, I use to love playing with dolls. vi) He is an energetic young woman. vii) Going home now, how I wish I could get there before it starts to rain. viii) In 1990, he lead his team to a glorious victory. ix) Everyone have a right to live happily ever after. x) I am taking a bus to school every day. (10 marks) If you wanted to know the name of the place where this story takes place, would you skim or would you scan through the story? (1 mark) 4. 5. If you wanted to know the gist of the story, would you skim or would you scan through the story? (1 mark) 6. Skimming and scanning form part of the -reading strategies. (1 mark) 9 7. Find three sets of homophones in the passage. (3 marks) 8. Why is ‘first’ in the first sentence of paragraph 8 in inverted comas? (1 mark) 9. The writer claims that he had many things in common with Mimmy. In which paragraph do we find evidence to support that claim? (1 mark) 10. Paraphrase the sentence, â€Å"To cut a long story short, one day I decided to be a man about my feelings. † (Paragraph 13) (1 mark) Total: 252= 50x 2=100 10 ENG1511/101 ASSIGNMENT 02: SEMESTER 1 DUE DATE: 16 April 2014 UNIQUE NUMBER: 887503 COMPULSORY: YES Assignment function This assignment gives you the opportunity to write an argumentative essay and receive feedback. Before you attempt this assignment, please read through the marking code and the marking assessment grid below as this will give you an indication of how your assignment will be marked. Marking Code SYMBOL ERROR EXPLANATION abb Abbreviation Do not use abbreviations, or contractions (such as cant, dont, etc) in formal writing ap Apostrophe error An apostrophe is a comma that hangs above the line to indicate possession or missing letters boy’s nose; boys’ noses; I’ll; isn’t; it’s; NB: its (without an apostrophe) is the possessive form: The dog chewed its bone. cap Capital letter The word should begin with a capital letter. p Punctuation You have mis-used a punctuation mark, or omitted one where it was necessary. sp Spelling You have mis-spelt a word. Try to get into the habit of using a dictionary consistently. l/c Lower case This word does not begin with a capital letter. 11 SYMBOL ERROR EXPLANATION agr (s/v) Agreement error Your verb does not agree with your subject in number. Check whether your subject is singular or plural, e. g. The students read the book, but The student reads the book art Article error You have used a instead of the, or vice versa, or left one of them out. c/s Comma splice You have joined two ideas (ie two separate sentences) without using a connecting word, or proper punctuation. Either add a connecting word, or change the comma to a semi-colon, or break the comma-spliced sentence into two separate sentences. Fragmentary sentence Your sentence does not have a verb, and therefore is only a fragment of a sentence. Incomplete sentence You have left out part of the sentence. T Tense error Your verb is in the wrong tense. WO Word Order incorrect The words in your sentence are in the wrong place. Your marker will have used arrows to indicate where the word(s) should go. amb Ambiguity Your statement could have two meanings. Rephrase. arg Argument Your argument / explanation is not methodical / coherent / relevant. awk Awkward phrasing Your sentence sounds awkward and clumsy. Revise word choice and word order. st Style slang/colloquial/sms language-rewrite in formal English frag / inc 12 ENG1511/101 SYMBOL ERROR EXPLANATION exp Expresion faulty Your sentence is difficult to understand because of errors too numerous to list. irr Irrelevant What you have said has nothing to do with the topic. L? / ill Logic faulty illogical vague puzzling [ New Paragraph You have started discussing a new idea. You need a new paragraph. Vocabulary error / Wrong word You have used the wrong word or you could have used a better one. wdy Wordiness You have used too many words to say something which could be said far more simply and concisely. / Instead of Delete Insert Replace with what is suggested instead. Omit this word/phrase/ explanation. A word or a letter is missing here. voc WW 0 / ? / / or Illogical, or your writing does not make sense here. clarify the sense Write and revise your essay with the following evaluators’ guidelines in mind: Marking Assessment Content (25) and expression (25); Total: (50). †¢ †¢ Content includes topic interpretation, ideas (relevance, weight, originality) and their organisation (introduction conclusion; paragraphing; cohesion; logicality). Expression rates a candidates control of standard academic English, particularly as reflected in sentence structure, diction and correctness. 13 % Content m/25 Expression m/25 4 1 1 8 2 2 12 3 3 16 4 4 20 24 Interpretation and arguments so lacking in intelligence that it would be futile for this candidate to repeat the subject. 5 6 Ranges from incomprehensible to barely literate: vocabulary sentence patterns elementary; serious errors in sentence structure, language, diction, spelling punctuation. 5 6 28 7 7 32 8 8 36 9 9 40 44 48 52 Inadequate despite some understanding of the topic; ideas confused or disconnected; lacks logical sequencing, development cohesion. Just adequate in the balance of considerations. 56 60 64 68 10 11 12 13 14 Sound. Clear grasp of the task; deals well with the obvious points; organises ideas logically; or some imbalance arriving at the same level of general success. 15 16 17 Meaning confused or obscured: vocabulary and sentence patterns limited; errors in sentence structure, language, diction, spelling punctuation. 10 Meaning seldom obscured; adequate control of basics; lightly sprinkled with errors. 13 Ranges from being clear and correct on the one hand to mixing flair with some clumsiness in a convincing show of promise on the other. 15 11 12 14 16 17 72 18 76 14 18 19 19 ENG1511/101 80 84 88 Convincing signs of superior intelligence and control; obvious clarity of interpretation originality of thought; logically sequenced, cohesive, well supported. 20 21 22 Lucid, economical, even elegant; chooses words aptly from obvious depths of vocabulary; effortless control of complex sentences to express complex ideas; virtually error-free. 20 21 22 92 23 23 96 100 24 24 25 25 STEPS TO SUBMITING YOUR ESSAY a. b. c. d. e. f. Plan your essay following the steps in your Study Guide. Write the first draft. Give the draft to a friend/ colleague/ family member to read and comment on. Use the comments to revise and edit your draft. Write the final revised essay. Submit the following in one assignment cover, stapled together. If you are submitting online via MyUnisa, scan all documents into one file and upload this one file as your assignment (MyUnisa cannot handle different files submitted for one assignment). You do not need to sign your declaration form if you are submitting on-line, just type the words from the form and include your full names in the signature space: i) Essay plan (brainstorming) ii) First draft (with comments) iii) The final revised essay iv) The signed declaration form Please ensure that you submit your assignment by the due date. INSTRUCTIONS Write an argumentative essay on ONE of the following topics . Provide a heading which summarises your point of view and then write a convincing argument in support of your views. Your essay should be approximately 500 words in length (about two pages). You can handwrite your essay using the writing pads you received when you registered. You can also type your essay using 12 font size, double-spaced. Please leave enough space in the margins for marker comments. 15 1. Social media have made our lives easier. Write an essay in which you agree or disagree with this statement. 2. It has been almost 20 years since the last African country gained its independence. In these years, do you think the governments of Africa have done enough to meet the needs of their citizens? Give examples to support your argument. 3. There is nothing that the youth can teach the older generation. Write an essay in which you agree or disagree with this statement. 16 ENG1511/101 Plagiarism This is not a research essay. We are interested in your own experiences and views, and in your own words to express them. Do not plagiarise anyone else’s work. It is a criminal offence; it is easy for us to detect it; if we do, we may cancel your registration on the grounds of fraud. NB. YOU WILL BE PENALISED HEAVILY IF YOU JUST COPY AND PASTE INFORMATION FROM THE INTERNET WITHOUT ANY ACKNOWLEDGEMENT. Cut out the declaration below, sign it and staple it to the inside cover of your assignment. NB. No Assignment 02 will be accepted without this attachment. Declaration Name: .. Student number: . I declare that this assignment is my own original work. I have not copied anyone else’s work or allowed anyone else to copy mine. I am aware that plagiarism is fraud and may be punished by the cancellation of an offending student’s registration. Signed: .. 17 18 ENG1511/101 SEMESTER 2 ASSIGNMENTS Assignment No. Type of Assignment Compulsory Due dates Unique number Weight 01 Written Yes 15 August 2014 840768 50 02 Written Yes 12 September 2014 898692 50 ASSIGNMENT 01 DUE DATE: 12 August 2014 UNIQUE NUMBER: 840768 COMPULSORY: YES INSTRUCTIONS: Read through your Study Guide and answer the following questions. Read the following passage and answer the questions that follow. 1. I was born in the heat of South Africa’s political strife, in the year 1976. I was raised in a big family with sisters, brothers, grandparents, aunts and uncles. Times were tough, resources and opportunities limited. Still my parents, a teacher and a nurse, provided not only for their children, but also for the extended family. Because of these shared resources, my four siblings and I did not have the luxury of attending affluent schools. 2. We were lucky to have had the opportunity to go to school at all. While my paternal grandparents had also been part of the fortunate few educated, my maternal grandparents did not have any formal education. They tried to give their children (my mom and her siblings) the best education they could. The eagerness with which my parents studied inspires me even today. From the limited access to educational facilities, both my parents studied to honours level and, at their age, they are still engaged in postgraduate studies. 3. Very much like my parents, my schooling was not always easy. The government schools were not well resourced, but we had passionate teachers who always told us that with education, we would go far in life. I thank God that those words were further emphasized at home. School was difficult as English was the language of learning and teaching, and yet a language we were not speakers of. To compound the problem further, some of the teachers were not proficient in English. My colleagues still don’t believe that I was often taught English in my native language, isiZulu! Despite all that, it was my love for language that motivated me to master English. 19 I realized very early in life that English is the language of power. I realized that if I armed myself with this tool, I could use it to open many doors. Furthermore, I realized that I could help others unlock their potential and reach their dreams as well. 4. I had dreams of furthering my studies when I was growing up; I wanted to achieve great things in life. Whenever I spoke about my dreams to my peers, they would laugh at me and say dreaming of living like a White man was exactly that, a dream! You see, I grew up in a black township and attended government schools. We hardly ever had interactions with White people and my peers always associated the ‘good’ life with being White. The ‘good’ life seemed out of reach for many, who in turn made it their mission to discourage the hopefuls. I was tenacious and rigid; I didn’t let that deter me. 5. My ‘first’ encounter with Whites was when I started studying at university. At university I decided to major in English, a territory that was not usually trodden back then. I couldn’t help but notice that I was treated with a certain level of disdain for my choice in majors. My black peers thought I was trying to achieve the impossible, trying to be superior, to be ‘White’, while the White lecturers tried to discourage my classmates and me. I got the impression that they thought we were not good enough to major in English. This only fuelled my drive to excel in my chosen major subjects. In my experience as both a learner and later a language practitioner, one has to have a drive that will obstinately motivate one to succeed against all odds. 6. To cut a long story short, I’m in the process of registering for my PhD in English and I’ve been told it will be hard. I’m not naive, I know it will be hard, but I also know for sure that I’ll make it! Now answer the following questions. 1. 2. 20 Write all the dictionary entries of the following words. i) Disdain ii) Affluent iii) Tenacious iv) Compound (4 marks) Which of the following words has a prefix that means ‘not’ or ‘the opposite of’? i) Impossible ii) Impale iii) Imperial iv) Imminent v) Immature (2 marks) ENG1511/101 3. Correct the following sentences for subject-verb agreement, tenses and fragments. i) My car it is very beautiful. ii) When he thought he could afford to pay his own school fees. iii) This students keep making noise. iv) When I was young, I use to love playing with dolls. v) I’m don’t like horror movies. vi) Going home now, how I wish I could get there before it starts to rain. vii) Everyone have a right to live happily ever after. viii) These are great news indeed; I can’t believe I made it! ix) In 1990, he lead his team to a glorious victory. x) I am writing my homework after every class. (10 marks) 4. If you wanted to know if the passage has any reference to the year 1976, would you skim or would you scan through the story? (1 mark) 5. If you wanted to know the gist of the passage, would you skim or would you scan through the story? (1 mark) 6. Skimming and scanning form part of the -reading strategies. (1 mark) 7. What evidence is there that the writer is tenacious? (2 marks) 8. Which paragraph tells us more about the writer’s early school days? (1 mark) 9. What would be a suitable heading for this passage? (1 mark) 10. What is the main idea in paragraph 6? (1 mark) 11. Paraphrase the sentence, â€Å"In my experience as both a learner and later a language practitioner, one has to have a drive that will obstinately motivate one to succeed against all odds. † (1 mark) Total: 252= 50x 2=100 21 ASSIGNMENT 02: SEMESTER 2 DUE DATE: 12 SEPTEMBER 2014 UNIQUE NUMBER: 898692 COMPULSORY: YES Assignment function This assignment gives you the opportunity to write an argumentative essay and receive feedback. Marking Code SYMBOL abb ap ERROR EXPLANATION Abbreviation Do not use abbreviations, or contractions (such as cant, dont, etc) in formal writing Apostrophe error An apostrophe is a comma that hangs above the line to indicate possession or missing letters boy’s nose; boys’ noses; I’ll; isn’t; it’s; NB: its (without an apostrophe) is the possessive form: The dog chewed its bone. cap Capital letter The word should begin with a capital letter. p Punctuation You have mis-used a punctuation mark, or omitted one where it was necessary. sp Spelling You have mis-spelt a word. Try to get into the habit of using a dictionary consistently. l/c Lower case This word does not begin with a capital letter. agr (s/v) Agreement error Your verb does not agree with your subject in number. Check whether your subject is singular or plural, e. g. The students read the book, but The student reads the book 22 ENG1511/101 SYMBOL ERROR EXPLANATION art Article error You have used a instead of the, or vice versa, or left one of them out. c/s Comma splice You have joined two ideas (ie two separate sentences) without using a connecting word, or proper punctuation. Either add a connecting word, or change the comma to a semi-colon, or break the comma-spliced sentence into two separate sentences. Fragmentary sentence Your sentence does not have a verb, and therefore is only a fragment of a sentence. Incomplete sentence You have left out part of the sentence. T Tense error Your verb is in the wrong tense. WO Word Order incorrect The words in your sentence are in the wrong place. Your marker will have used arrows to indicate where the word(s) should go. amb Ambiguity Your statement could have two meanings. Rephrase. arg Argument Your argument / explanation is not methodical / coherent / relevant. awk Awkward phrasing Your sentence sounds awkward and clumsy. Revise word choice and word order. st style slang/colloquial/sms language-rewrite in formal English exp Expression faulty Your sentence is difficult to understand because of errors too numerous to list. frag / inc 23 SYMBOL ERROR EXPLANATION irr Irrelevant L? / ill Logic faulty illogical vague puzzling [ New Paragraph You have started discussing a new idea. You need a new paragraph. Vocabulary error / Wrong word You have used the wrong word or you could have used a better one. wdy Wordiness You have used too many words to say something which could be said far more simply and concisely. / Instead of Delete Insert Replace with what is suggested instead. Omit this word/phrase/ explanation. A word or a letter is missing here. voc WW 0 / ? / What you have said has nothing to do with the topic. / or Illogical, or your writing does not make sense here. clarify the sense Write and revise your essay with the following evaluators’ guidelines in mind: 24 ENG1511/101 Marking Assessment Content (25) and expression (25). Total: 50. †¢ Content includes topic interpretation, ideas (relevance, weight, originality) and their organisation (introduction conclusion; paragraphing; cohesion; logicality). †¢ Expression rates a candidates control of standard academic English, particularly as reflected in sentence structure, diction and correctness. % Content m/25 Expression m/25 4 1 1 8 2 2 12 3 3 16 4 20 24 Interpretation and arguments so lacking in intelligence that it would be futile for this candidate to repeat the subject. 5 6 4 Ranges from incomprehensible to barely literate: vocabulary sentence patterns elementary; serious errors in sentence structure, language, diction, spelling punctuation. 5 6 28 7 7 32 8 8 36 9 9 40 44 48 52 Inadequate despite some understanding of the topic; ideas confused or disconnected; lacks logical sequencing, development cohesion. Just adequate in the balance of considerations. 56 60 64 10 11 12 13 14 Sound. Clear grasp of the task; deals well with the obvious points; organises 15 16 Meaning confused or obscured: vocabulary and sentence patterns limited; errors in sentence structure, language, diction, spelling punctuation. Meaning seldom obscured; adequate control of basics; lightly sprinkled with errors. Ranges from being clear and correct on the one hand to mixing flair with some clumsiness in a 10 11 12 13 14 15 16 25 68 ideas logically; or some imbalance arriving at the same level of general success. 17 convincing show of promise on the other. 17 72 18 18 76 19 19 80 84 88 Convincing signs of superior intelligence and control; obvious clarity of interpretation originality of thought; logically sequenced, cohesive, well supported. 20 21 22 Lucid, economical, even elegant; chooses words aptly from obvious depths of vocabulary; effortless control of complex sentences to express complex ideas; virtually error-free. 20 21 22 92 23 23 96 100 24 24 25 25 STEPS TO SUBMITING YOUR ESSAY a. b. c. d. e. f. Plan your essay following the steps in your Study Guide. Write the first draft. Give the draft to a friend/ colleague/ family member to read and comment on. Use the comments to revise and edit your draft. Write the final revised essay. Submit the following in one assignment cover, stapled together. If you are submitting online via MyUnisa, scan all documents into one file and upload this one file as your assignment (MyUnisa cannot handle different files submitted for one assignment). You do not need to sign your declaration form if you are submitting on-line, just type the words from the form and include your full name in the signature space: i) Essay plan (brainstorming) ii) First draft (with comments) iii) The final revised essay iv) The declaration form Please ensure that you submit your assignment by the due date. 26 ENG1511/101 Write an argumentative essay on ONE of the following essays. Provide a heading which summarises your point of view and then write a convincing argument in support of your views. Your essay should be approximately 500 words in length (about two pages). You can also type your essay using 12 font size, double-spaced. Please leave enough space in the margins for marker comments. 1. African Universities are ready for the implementation of online learning. Write an essay in which you agree or disagree with this statement. 2. People should wear whatever they feel comfortable in, irrespective of other people’s opinions. Write an essay in which you agree or disagree with this statement. 3. Guns should be banned. Write an essay in which you agree or disagree with this statement. 27 28 ENG1511/101 Plagiarism This is not a research essay. We are interested in your own experiences and views, and in your own words to express them. Do not plagiarise anyone else’s work. It is a criminal offence; it is easy for us to detect it; if we do, we may cancel your registration on the grounds of fraud. NB. YOU WILL BE PENALISED HEAVILY IF YOU JUST COPY AND PASTE INFORMATION FROM THE INTERNET WITHOUT ANY ACKNOWLEDGEMENT. Cut out the declaration below, sign it and staple it to the inside cover of your assignment. NB. No Assignment 02 will be accepted without this attachment. Declaration Name:.. Student number: . I declare that this assignment is my own original work. I have not copied anyone else’s work or allowed anyone else to copy mine. I am aware that plagiarism is fraud and may be punished by the cancellation of an offending student’s registration. Signed: .. 29 30 ENG1511/101 9 OTHER ASSESSMENT METHODS Other assessment activities are on MyUnisa. Log on for more information. 10

What is cultural relativity Essay Paper Example For Students

What is cultural relativity? Essay Paper Cultural relativity is an important principle in anthropology since anthropology is the study of human beings in all places and at all times, anthropologists have to understand societies on their own terms and have to avoid making value judgements. Anthropology seeks to produce useful generalization about people and their behaviour and arrive at an unbiased understanding of human diversity. Keesing has defined a society as a population marked by relative separation from surrounding populations and a distinctive culture. We will write a custom essay on What is cultural relativity? Paper specifically for you for only $16.38 $13.9/page Order now A fundamental belief of anthropologists is that learned behaviour, culture plays a vital role in human life. Anthropologists learn about other societies and cultures through fieldwork and participant observation another method used is the ethnographic approach. This involves the study of small-scale societies or relatively small groups of people in order to understand how they view the world and organise their daily lives. An example of an ethnographic case study is heart distress in Maragheh, Iran this heart distress is more frequent in Iranian women and it expresses the problems they are having in their lives. It is a self-labelled folk illness that expresses a wide range of physical, psychological, and social problems at the same time. Ethnocentric is an adjective describing the condition of viewing and judging (often in pejorative terms) other cultures and societies according to the (usually-taken-for-granted) assumptions of ones own society. By way of contrast, anthropology is concerned not only to highlight our assumptions but also to show that other cultures and societies are different to our own, but not worse or better. Ethnography can be best understood by examining the theoretical assumptions, which underlie it. Blummer (1969) has stated the concepts of culture as acquired knowledge has much in common with symbolic interactions, a theory that seeks to explain human terms of meaning. To conclude anthropology is a subject, which has many benefits in the study of human culture, anthropologists have learnt to treat all cultures equally and not have a biased view; furthermore they have learnt how different cultures treat different illnesses such as herbal healers and magic men treating the ill in Nepal.