Databases Essay Example | Topics and Well Written Essays - 1000 words - 1

Databases - Essay Example Social Databases A social database model alludes to a database, which has been set up so that the information in the tables is effectively gotten to and recovered by the client when the need emerges. This is the information model, which is for the most part favored with regards to setting up and putting away information instead of different models, for example, social database models and the arranged model. In the ongoing past. This model has been broadly actualized in thing, for example, stockpiling of money related records among others. The principle motivation behind why databases that take up this model are more on request is because of their general simplicity of comprehension. This is in spite of the way that they are not a lot of productive. The wastefulness, which is related with this database model, is nonetheless, concealed by the way that PCs that are being used in the current day are all the more impressive when contrasted with in those days when the force in figuring had not been figured it out. Standardization There is another perspective, which comes up when managing databases. This is to do with the standardization of information in the database. Standardization alludes to that procedure through which the fields and the tables that are existent in a social database are sorted out in a systematic way to limit the redundancies and wasteful aspects that may emerge. What occurs for this situation is that a huge table might be decayed into a few littler and less excess tables. Simultaneously, the connections that are available in these tables are additionally characterized. The fundamental motivation behind why the database can be separated into a few tables with connections between them is for simple refreshing. For this situation, the information is detached so an adjustment in one territory, for this situation the change being a cancellation, alteration or refreshing of information is done on just one table rather than all the tables in the databa se. The change, which is arranged on one table, is performed on all the tables that are in the relationship. The part of productivity and decreased repetition comes up for this situation. The client is in a situation to deal with the information in the database is an increasingly composed and simpler way. With regards to standardization, there is the primary typical structure, the subsequent ordinary structure and the third typical structure. The third ordinary structure tables are normally the ones, which are significantly liberated from any abnormalities, which may come up when dealing with information. The principle motivation behind why standardization is required to make the database liberated from bothersome conditions, for example, erasure and refreshing. It is additionally required to make the social database model increasingly enlightening to the normal client. Consistent Database Design This alludes to the advancement of the database while characterizing the conditions and connections that may come up in the database. The information and data, which is picked up all the while, is then organized in an intelligent way and moved into those objects of capacity, which are bolstered by the database. These capacity objects on account of a social database alludes to the tables into which there are lines and segments/Physical Database Design The physical plan of the database is increasingly worried about the organizing of the information onto the extra room along with its arrangement. There is a great deal of definite data, which is created all the while. A model for this situation is the meaning of information components and the ordering alternative among different others. Increasingly point by point details of the framework are created for this situation.

Solar enrgy Research Paper Example | Topics and Well Written Essays - 2000 words

Sun oriented enrgy - Research Paper Example This paper takes a gander at the elective wellsprings of vitality all in all, and spotlights on the Solar Energy as one of the best, moderate, and modest elective wellspring of vitality. The paper likewise takes a gander at the utilization and advancement of sun based vitality in the United Arab Emirates (UAE), particularly, by the organization called MASDAR, situated in the UAE. As we have quite recently observed, elective wellspring of vitality is any vitality source that doesn't utilize petroleum derivative in creating vitality (Alternative Energy, Web). There are various points of interest of utilizing elective wellspring of vitality in contrast with utilizing the petroleum product wellspring of vitality. One of the benefits of utilizing the elective wellspring of vitality is that the elective wellspring of vitality diminishes the utilization of non-renewable energy source wellspring of vitality and hence safeguards and keeps the non-renewable energy sources from being exhausted. With the rise of numerous and amazing enterprises in the cutting edge world, combined with the expansion of the number and utilization of vehicles, planes, and ships, which all rely upon fossil based energizes, the petroleum derivative wellspring of vitality is in reality at the peril of being exhausted. ... numerous elective wellsprings of vitality don't discharge harmful synthetic substances to our condition. Fossil based wellsprings of vitality are notable for discharging ozone harming substances, Carbon Dioxide gas, in the earth, in this way prompting the a dangerous atmospheric devation (Alternative Energy, Web). An Earth-wide temperature boost takes steps to make our reality inhabitable thus there is an earnest need to create elective wellsprings of vitality that don't make any danger our own one of a kind presence. Numerous elective wellsprings of vitality thusly help us to get the vitality that we need in our different exercises without making any damage our condition. The third significant bit of leeway of utilizing elective wellspring of vitality is that, the elective wellspring of vitality is very modest and reasonable in contrast with the petroleum product based wellsprings of vitality (Alternative Energy, Web). The expense of the fossil based fills is expanding every year in numerous nations around the globe that don't deliver the petroleum products. Various governments are utilizing a great deal of cash on petroleum products as wellspring of vitality. Additionally, numerous destitute individuals can't manage the cost of the petroleum derivatives due to the galactic expenses related with them. Then again, elective wellsprings of vitality like the sun powered vitality and the biogas are very modest and reasonable to nearly everyone. The elective wellsprings of vitality, along these lines, are very modest and moderate; elective wellsprings of vitality guarantee that nearly everyone approaches power. The elective wellsprings of vitality along these lines spikes monetary development of a nation through creation modest force accessible to all individuals, including the destitute individuals. Having taken a gander at the fundamental points of interest of elective wellsprings of vitality, let us currently take a gander at a portion of the regular elective wel lsprings of

Persuasive Memo Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Enticing Memo - Research Paper Example Lexington has a solid populace of African and Hispanic people group which is a reason for ascent of social wrongdoing in the general public. According to ( City Rating,2013)â€Å"In 2010 the city rough crime percentage in Lexington was higher than the fierce crime percentage in Kentucky by 136.81% and the city property related misconduct rate in Lexington was higher than the property related misconduct rate in Kentucky by 44%†.The youthful Africans and Hispanics are more into substance misuse and wrongdoings as neediness and social numbness lead them to this. It is the commitment and obligation of Corporate like Cold stream research facilities to perform exercises that can overhaul the network and individuals living it. So a social mindfulness community would bring youth who are misdirected together and improve their insight about medication misuse and crimes. They will be guided to stop addictive substances and lead life which is gainful and useful. Activity of Social Awarene ss community The activity of the social mindfulness begins with setting up a structure in a correct area with offices required for it. The following significant thing is arrangement of right experts in the inside. A social mindfulness community must have a greater amount of intentional laborers who are excited about social help work. Just significant specialists and clinical specialists should be employed with pay. The social mindfulness place must work every day and ought to think about individuals from every social foundation. Individuals ought to be given help liberated from cost and the nature of administration ought to be of best quality. The inside ought to be working from morning to night and would not work nonstop. Cleanliness must be of most elevated need consistently. The activity of the social mindfulness place must be in a sorted out way and the all the subtleties of the individuals getting the administration should be recorded. It is likewise the obligation of the volun teer social specialists to discover individuals who need the administration .The middle must have all the records and exercises being checked by an administrative head that would likewise pay special mind to any inconsistencies. The inside needs to have distinctive treatment which manages various issues. The individuals coming in would be investigated first for their issues and afterward the required assistance will be given. As indicated by ( Brooks, 2013) â€Å"A top need for some associations today is corporate social obligation, which centers around how organizations manage their ecological, social and monetary impacts†. Execution of Social Awareness Center Implementing the program begins with a blue print of the inside and legitimate arranging of the staff required and the working framework. A marketable strategy is the establishment in actualizing a corporate social duty program. Quantifiable targets should be set alongside execution measures. The duties should be plann ed and workers need to hand over obligations. The necessities of the neighborhood network should be broke down and choice should be made likewise. The senior administration needs to settle the objectives and systems of the program. As indicated by (Hohnen, 2007) â€Å"When actualizing a CSR methodology, organizations ought to perceive and regard neighborhood and social contrasts, while keeping up high and reliable worldwide principles and policies†. It is imperative to settle on choices with respect to the budgetary and HR required for the program. The set of principles, rules of the inside should be set up. Duty and authority of the representatives

Plastic Surgeries: a Way to Become More Beautiful?

I thing that the plastic medical procedures are approaches to change a few pieces of your body or your face that you don’t like. With fixing that â€Å"problem† individuals feels good and progressively delightful. Likewise is an answer for some physical imperfections came about because of a mishap. In any case, in some cases there are individuals with no need of plastic medical procedure yet the do it for own pleasure , for instance they need greater ass, greater bosom, or greater lips. They don’t imagine that occasionally that could bring them outcomes, I’m not saying that it is someone’s undesirable thought yet in the event that they don’t truly need medical procedure they shouldn’t do.Cosmetic medical procedure is famous and not on the grounds that individuals need medical procedure, but since society has made the ideal individual and everybody is attempting to be that. Restorative medical procedure is the new hip thing going around and it isn’t consistently something to be thankful for. Restorative medical procedure isn't new, however its prominence has quickly expanded over the most recent couple of years. Adults as well as young people need to do the restorative medical procedure. Corrective medical procedure before the age of eighteen is getting progressively to an ever increasing extent and no one can’t stop it. Numerous elements are impacting the considerations of youngsters for doing corrective medical procedure, for example, their appearance.Many specialists accept that restorative medical procedure is a science to build the excellence of an individual. It is where they give completing contacts to the body portions of the most lovely production of God. Another bit of leeway of plastic medical procedure is the capacity to address physical imperfections. These patients may have physical imperfections that have come about because of a mishap, for example, a scar from impact. A few people are brought into the world with physical imperfections that have tormented them since birth and corrective medical procedure can at last give them an ordinary life. - http://www. oppapers. com/articles/Cosmetic-Surgery/189760 - http://www. oppapers. com/expositions/Cosmetic-Surgery/285489

The Role of Human Capital in the New Global Economy Essay

The Role of Human Capital in the New Global Economy - Essay Example It is seen that with the development of the populace towards their period of retirement, countries will in general face a lack of work. The economy faces a work lack emergency which neglects to meet the ideal degree of ability necessity of the general public and economy all in all. Along these lines it is essential that countries keep up a specific measure of expertise inside the economy which meets its yield and profitability necessity. At the end of the day countries need to keep up an equalization in their work markets (Turner, â€Å"Executive Summary†). Innovative progression has additionally assumed a critical job in the expanding intensity of countries. In addition it frames an essential segment behind the seriousness and upper hand of countries in the worldwide market. This has required a work power which is profoundly equipped in the field of data innovation so as to support and make due in the worldwide markets. Countries experiencing less progression in innovation and interchanges has endured aptitude lack and work productivity which is the motivation behind why they have lost their serious situation in the market among worldwide contenders (Turner, â€Å"Executive Summary†). With globalization, the pervasiveness of exchange and business has likewise expanded generously. Worldwide economies’ dependence on universal exchange has expanded generously throughout the years.

Launching in the U.S. Advice from 7 European Startups

Launching in the U.S. Advice from 7 European Startups For many European startups, cracking the U.S. market is an exciting chance for dramatic growth and increased credibility. Expanding into the U.S. takes a lot of research, support and careful planning, but companies that succeed enjoy major opportunities. Here are four key tips from European startups whove made the leap across the pond, successfully launching in the U.S. market. What You Should Consider I talked to startups who have successfully moved into the U.S. market, as well as companies that help startups expand into the U.S., to get their advice on the factors you should consider. These were their top tips: 1. Do your homework Many companies try to make the move without doing proper research. “A lot of companies say ‘I know my product, I know what I’m doing, I’ve sold in Europe.’ It’s not the same as in the U.S. though,” says Christophe Garnier, managing director of Spark Labs, a U.S. expansion platform for tech and media companies.     Garnier says many companies who try to make the move fail for three main reasons: “One, they don’t do homework. Two, they don’t understand their market and their competitors. And three, they don’t know have a good market strategy and know how to sell to American customers,” he says. Garnier recommends you do extensive research to vet things like market size, competition, who is in their industry, how much money they’ve raised, who the customers are and pricing strategy. “It’s really like founding another company and not as much like moving everything over,” says Karsten Beyer, COO for DataVirtuality, a data warehousing solution. If you were starting a company, you’d do plenty of research, so treat this move similarly. 2. Timing is crucial Timing is a big factor when you’re considering making your move. “A lot of companies start thinking very early on about moving into the U.S., but I would recommend they wait to start thinking about it when they have a model that’s validated in their home country,” Garnier says. Beyer agrees that some startups jump the gun. “Many companies are way too early,” he says. “As a startup, you have such scarce resources,” he says. “You should focus all you have on one market first and be the leader there. Then you have the resources to spend a couple million to do a proper market entry in the U.S. When you do decide to make the move, Oliver Huebler, COO at MeisterLabs, recommends you time it with important events that could help boost your recognition. “Especially when you’re in a specific area, like human resources, for example, line up your move with important conferences in that industry,” Huebler says. “You don’t want to miss those opportunities to present your product because you made the move in August and all the important industry conferences were in July.” Remote team management made simple. Sign up for MeisterTask Sign up for MeisterTask 3. Seek out support Don’t try to do it alone. The startups I talked to stressed that there are many great resources you can take advantage of. Look to European accelerator programs, which allow you to spend a few months in the U.S. and help you decide if you’re all in. “Most European countries have incubators in Silicon Valley,” says Bernhard Kerres, founder and CEO of HelloStage, an independent online platform for the classical music community. “Touch base with them immediately because they’ll help provide you with things like a network, a desk and some money.” For example, the German accelerator program helped to shape HoloBuilder, software that allows construction professionals to create and share 360-degree views of buildings, into the successful company it is today. “With the German Accelerator program, we incorporated our U.S. office and had 6 months access to great mentorship and built great connections to important construction firms wanting to work with us,” says Mostafa Akbari, CEO of HoloBuilder Inc. Kerres recommends having an American adviser or board member to help with things like opening a bank account. And, he says, don’t isolate yourself. “Silicon Valley is very open,” he says. “Shared office space is really useful, and there are also a ton of meet-ups.” 4. Build your network Building your network is crucial to successfully conquering the U.S. market. Huebler was surprised at how generous companies in Silicon Valley were with advice and information. “In Germany if you have a great idea or if you want to partner with a bigger company, it would probably take you five months to meet the right person,” Huebler says. “In Germany, talking to a CEO is almost impossible unless you know five people who went to kindergarten with them. Here it’s easier to get a meeting with a CEO. People know if they don’t take this chance, someone else will.” Accelerator programs can be the key to quickly building your network, Beyer says. “With the German accelerator, if you’re in the program and the mentors feel like you’re ready and you have potential, they’ll introduce you to that network,” he says. “You get into the community within six months, nine months instead of trying for years.” Why Make the Move? If you decide moving into the U.S. market is right for your company and you put in the work, research and planning, you stand to reap a ton of potential benefits, including: Access to a unified market There are a lot of frictions in European commerce, from shipping flows to international taxes, explains Charles-Albert Gorra, co-founder and CEO for Rebagg. “You can become a big player in one country, but you can hardly become a leader in multiple countries, he says. “In comparison, the U.S. is a unified market that probably equals the size of â€" or even bigger than â€" many European countries aggregated.” Turn plans into action. Sign up for MeisterTask Sign up for MeisterTask Being seen as a global player Increasing your global footprint can automatically boost your reputation in a big way. “Having the Silicon Valley office on our website, it helps a lot for our reputation to show we’re not just a little startup from Leipzig” says Beyer. “It shows that we’re a global player and that we can serve customers globally.” Access and proximity to important people One of the advantages of opening a U.S. office is, of course, being closer to American investors. “Investors want to see your face 4 or 5 times to understand and trust you” rather than just acting as what he calls “innovation tourists,” says Jos Scheffelaar, CEO and co-founder of Launch in US Alliance. Being able to have those face-to-face interactions makes it much easier to build those relationships. Huebler says informal, face-to-face interactions like grabbing drinks make it so much easier to establish meaningful connections with important people. “Meeting people in person, you get more out of the meeting,” he says. “In such a quick and fast virtual world, people are coming back to personal connections.” You also have easier access to your U.S. customers. “You have to be close to your customers, be able to visit them at their workplace, get involved personally, find out what their problems are and what they’re dealing with every day, to really understand them and be able to sell a solution that they honestly benefit from,” Akbari says. An innovative environment The startups I talked to all mentioned the innovative attitude they feel in Silicon Valley and the U.S. and how the rhythm of innovation feels different from Europe’s. “We want to be there where the smartest minds are, where the technology epicenter is and where we can feel all the trends, Beyer says. We feel them earlier [in the U.S.] than in Germany.” The speed at which progress happens is a plus, too. “You can create things much faster here,” says Huebler. “You can meet on a Monday and get stuff done by the end of the week. In Europe, it’d probably take you four weeks. I’m not necessarily saying the quality is better, but people try things fast here.” There’s also a willingness to experiment more, says Akbari. “The U.S market is faster with the adoption of new technologies than Germany. In the U.S. people are more willing to try something new and to see if it really brings you the promised benefit.” Is this move right for you? It could be. Do your homework. Find support and resources to help you make the move. Stand on the shoulders of giants who have done this before. If you do, you can tap into significant opportunities and dramatically grow the future of your company. Discover collaborative task management. Sign up for MeisterTask Sign up for MeisterTask

What Its Like Interning In South Africa

What Its Like Interning In South Africa by: Andrea Carter on July 25, 2018 | 0 Comments Comments 766 Views July 25, 2018Sophia Metzger, a rising junior at the Kelley School of Business, takes in some sight-seeing at Boulder Beach during a summer internship in South Africa. Courtesy photoWhile some classmates aspired to travel to New York, Chicago, Silicon Valley, Wall Street or other well-known business districts for their summer 2018 internships, Sophia Metzger — a rising junior at Indiana University’s Kelley School of Business  Ã¢â‚¬â€ had a destination in mind that was far more out of the ordinary. The home of Nelson Mandela, apartheid, mass inequality, and social injustice: South Africa. Her thought process? â€Å"Don’t be afraid to go against what you think you’re supposed to do or what most people are doing and to find value in the overall life lessons you’re going to take away from a country such as South Africa, she says.‘I CO NSIDER MYSELF RISK AVERSE SO I KNEW THIS WOULD BE INTERESTING’To be precise, Johannesburg, South Africa is where Metzger spent the last eight weeks as a consulting intern for Tshimologong Digital Innovation Precinct, a digital entrepreneurship incubator for students, working professionals, and unemployed youth. In her consulting role, she was tasked with boosting engagement to get university students in the area more involved and interested in the innovation precinct. She chose to work with a digital innovation firm because it was an area — much like South Africa — that was foreign to her.â€Å"I really wanted to put myself in a new space,† says Metzger who is studying finance and law, ethics, and decision-making along with a minor in sociology. This is her second internship. The first being last summer’s role as a business operations intern with a tennis club in her hometown. â€Å"Digital innovation and entrepreneurship was something I didn†™t have a lot of experience with, she continues. I consider myself pretty risk averse so I knew this would be really interesting.†GETTING TO KNOW SOUTH AFRICAN STUDENTSHer expectations were spot on. As part of their job to create a student activation campaign, Metzger and two other student interns from the University of Notre Dame and McGill University in Canada conducted surveys and focus groups with their target audience.Inside Tshimologong Digital Innovation Precinct, a digital entrepreneurship incubator in South Africa where Sophia Metzger interned this summer as a social impact consultant. Courtesy photoâ€Å"Most of them were on holiday break so we’re really grateful to the few brave and generous souls who gave up their time to meet with us. It was so cool just to hear how university life is so different here,† Metzger tells  PoetsQuants for Undergrads in a phone interview from South Africa. â€Å"Still, we have so much in common. Being able to hear ab out the passion they have for entrepreneurship was just incredible. In the U.S. — because of the pressure to find a job — entrepreneurship is seen as risky. Here, it’s seen as even more risky. One person had multiple failed businesses and a lot of friends and family didnt support her, but she was ready to go start a third.†Metzger cites these interactions with South African undergraduate and post-graduate students as the most memorable part of her summer internship. But there were other key takeaways and lessons learned about the consulting career she intends to launch once she finishes Kelley.LEARNING THE JOB OF A CONSULTANTâ€Å"Going through the projects, I was able to gather the true value of what a consultant is and that’s an outside perspective, Metzger says. I’m a consultant, I’m not interning for this company. Once I realized that, I was able to add value.†Likewise, Metzger says this summer’s internship was crucia l in teaching her how to be a young professional in a setting where she doesn’t have much experience, yet having to learn the value in speaking up for herself. â€Å"Structuring that in terms of my future, this is so important in a consulting role, she says. As a consultant, you come in as someone from the outside and engage with someone who’s been doing it for 30 years. Speaking up in a way that’s professionally appropriate for the setting is really critical. It’s the only way to provide value in the end.†Another factor was learning how to manage expectations. â€Å"Managing my own expectations and adapting quickly when they change,† she says. â€Å"Also, managing the expectations for a client and having to speak when something they want is not feasible. I used to be timid growing up, so if you told me I’d have to tell my boss what they wanted wasn’t possible, I would’ve freaked out.†BEST ADVICE FOR INTERNING ABR OAD: LISTEN UP!As far as interning abroad goes, Metzger’s advice for other students includes getting to know the culture of the region and its effect on business practices.â€Å"A side project I worked on was creating a contract for an incubation program at the precinct, Metzger says. Currently, there’s poor attendance and sometimes poor behavior during events. I was tasked with creating a contract to serve as a code of conduct for incubation members to sign so they know what’s allowed and what’s not.â€Å"This is where I learned a lot from the international context. There were so many external factors to keep in mind such as is this contract readable? The education system in South Africa isn’t that great. It doesn’t take much to become a teacher and people get passed on to other grade levels very easily so you have people moving up in grades and maybe not really ready. When writing this legal contract, I had to make sure it was easy to re ad and not filled with legal jargon. Learning to seek all these insights and turn them into a recommendation for this company was really important.†To this end, Metzger’s advice to others who may find themselves immersed in a foreign country for an internship is to take the first couple weeks to simply listen and ask as many questions as possible. â€Å"It’s easy to come in and think you can find a solution, but without understanding what life is like, the culture of entrepreneurship here, you’re not going to be on the right track and ask the right questions.† Page 1 of 212 »

The Death Penalty - 1628 Words

The death penalty has been a controversial issue here in the states. It has lived since the 18 B.C. and is still existing in the 21st century. Began with crucifixion, to the failure of lethal injection, and surprisingly a firing squad. None of these sound like a good way to die. We have killed people who were innocent. Not only that, but also its cost is pretty high. Whether it’s actually lowering our crime rates is becoming a problem. The problem lies with the states whether they ll allow it or not. The Supreme Court has their except for certain circumstances. All of these factors have an impact on how the process works today. The death penalty laws go far back to the eighteenth century B.C. The Code of King Hammurabi of Babylon made†¦show more content†¦From colony to colony the laws varied for the death penalty. Massachusetts Bay Colony has its first execution in 1630. New York put into effect Duke s Laws of 1665. These laws made hitting one s parents, denying the true God punishable by death (Randa). In the colonial times the abolitionist movements started. The following five created it, Europeans, Montesquieu, Voltaire and Bentham, English Quakers John Bellers and John Howard. What influenced the world the most was the famous book, On Crimes and Punishment. Cesare Beccaria wrote this essay. His theory was that no justification for the state s taking of a life (Randa). America became influenced by his ideas. Thomas Jefferson took the first step and introduced the bill to revise Virginia s death penalty laws. It was proposing the capital punishment would only be allowed for murder and treason. Treason is the crime of betraying one s country, especially by attempting to kill the sovereign or overthrow the government (Oxford). Not only was Jefferson influenced but also a signer of the Declaration of Independence. He also was the founder of the Pennsylvania Prison Society. He believed in brutalization effect, death penalty was a deterrent (Schabas). Later in 1794 this state repealed the death penalty for all offense. The only exception was first degree murder. According to the Officer of the United States attorney s website, first degree murder is definedShow MoreRelatedThe Death Penalty Is Justified1143 Words   |  5 PagesAllison Shu 2/25/16 Period 2 Objective paper on the death penalty Capital punishment is legally authorized killing as punishment for a crime. The death penalty questions the morality of killing a person as justification for their crime. It also brings to question whether the death penalty actually serves as a deterrent for crime, and that some of the people executed are found innocent afterwards. The debates over the constitutionality of the death penalty and whether capital punishment should be usedRead MoreThe Death Penalty For Juveniles946 Words   |  4 Pages The death penalty for minors differs greatly from the death penalty for adult. The law that minor could be put on death row was decided to rule against the eighth amendment. The eighth amendment prohibits the act of â€Å"cruel and unusual punishment† which putting minors on death row breaks. On March 4, 2005 the law that minors could not be put on death row for their actions was set into place. The new laws say, â€Å"They cannot punish a minor by death penalty and they cannot punish someone for a crimeRead MorePro Death Penalty Speech1482 Words   |  6 Pagesintroduce myself before we get started. My name is Slick Perry and if you didn’t already know, I am the state governor of Texas. You are all aware that we are reviewing our recidivism rate to various crimes and reviewing our stance regarding the death penalty as we approach 2009. Everyone here understands that capital punishment is a very controversial topic in the United States. In Texas, from December 1982 through August 2008, only 361 criminals of the millions of Texans in our good state were executedRead MoreShould The Death Penalty Be Mandatory?925 Words   |  4 Pagesopinions on the subject. When we were discussing the death penalty although my opinion didn’t change, after hearing what some of my classmates had to say about the subject during our lab I was able to respectfully see why they had those thoughts and feelings about the subject. I believe that we should have the death penalty, and that it helps prevents more crime from happening. However, during our lab students that thought we should ban the death penalty had some pretty interesting reasons behind theirRead MoreThe Truth About The Death Penalty973 Words   |  4 Pages In her article â€Å"The Truth About The Death Penalty†, Carina Kolodny argues that the death penalty should be abolished in all fifty states due to the fact that it is ineffective and very expensive. Kolodny believes that capital punishment has too many complications and variables that cause it be more of an issue than a real solution for capital offenses. She proposes that the death penalty should be dropped and exchanged for better programs such as Proposition 34, which replaces capital punishmentRead MoreThe Death Penalty Should Be Legal1805 Words   |  8 Pagesthat we all know is the death penalty. This penalty has been going around for years. To many people it might be the best way of punishing a person. On the other hand there are people who think that if you kill a person you should be sentenced to die as well. For me I would say it might not be the best way and it not working as many would like it. When choosing if you are for the death penalty you have to okay with an insect person dyeing or even a family member being in death row. I know that is somethingRead MoreThe Death Penalty : An Effective Reliable Tool904 Words   |  4 Pagesthe death penalty has been a frequent topic of discussion, as our recent technological advancements have evidently led individuals to consider the â€Å"new found† legitimacy of our court systems, as statistics display that our previous racial bias and the apparent morality of the practice itself have a miniscule impact on our conviction rate. Both the advancements and ethics that the death penalty provides become apparent through the utilization of anecdotes and statistics, as the death penalty has prevailedRead MoreThe Bible and Death Penalty Essay example812 Words   |  4 Pagesa person’s view of the Bible influence what they think about the death penalty for murderers.† I would like to see if a person’s view of the bible influence what they think of the death penalty. This is interesting to me because I am interested in the field of criminal justice and the death penalty is a huge topic to this day. There are many journals that talk about studies that were done on religion and views of the death penalty which have to do with my topic of interest. My hypothesis is thatRead More The Death Penalty Is Archaic and Immoral Essays559 Words   |  3 Pages The death penalty is simply a modernized version of the Holy Bible’s â€Å"an eye for an eye, a tooth for a tooth, a hand for a hand, a foot for a foot†. Some argue that death is a necessary retribution for murderous cases - but is it effective morally? Revenge only glorifies violence, which is most definitely not the message the world strives to display. The death penalty is a negative form of punishment and insinuates a harsh reflection of society economically, politically, and socially. Read MoreEssay on Death Penalty - Herrera vs Collins1337 Words   |  6 PagesDeath Penalty - Herrera vs Collins The Supreme Court addressed the constitutionality of executing someone who claimed actual innocence in Herrera v. Collins (506 U.S. 390 (1993)). Although the Court left open the possibility that the Constitution bars the execution of someone who conclusively demonstrates that he or she is actually innocent, the Court noted that such cases would be very rare. The Court held that, in the absence of other constitutional violations, new evidence of innocence is no

Dr. Abbott And The Prime Ministers Of Australia - 977 Words

Ms. Gillard and Mr. Abbott are both former prime ministers of Australia. However, both of them have different strategies and methods beginning with moving Australia in the right direction. Even though, they both served at different times, nevertheless, they expressed their opinion openly about the job they were doing, Ms. Gillard served as prime minister before Mr. Abbott, laying a solid foundation for Australia. She initiated policies and procedures to help Australia become a better place to live. Although, Australia suffered an economic crisis while Ms. Gillard was in office, she made Australia a better place. Following, Ms. Gillard, Mr. Abbott became prime minister. He made changes by implementing new laws. Ms. Gillard and Mr. Abbott both have different views on same sex marriages, education, and Medicare. Ms. Gillard is a supporter of same sex marriage despite the fact many disagree with her opinion. She stated that both heterosexual and same sex couples should embrace civil unions. Ms. Gillard felt as, if not only Australia s but all types of races should be able to openly expose how they feel about their sexual preference. By expressing themselves she felt as if it gave them enough freedom to choose what sex, gender they feel is best for them beside many voted against it. During a vote that took place while Ms. Gillard was in office, she voted against gay marriage. As time progressed, she began to take a different approach on her decision by opening up more toShow MoreRelatedMedia Release : Destination Brisbane Consortium1476 Words   |  6 Pagesfinish in 2022 using the multi-billion dollars which are generously supplied by Echo Entertainment Group, Far Fast Consortium (Australia) and Chow Tai Fook Enterprise (Statedevelopment.qld.gov.au, 2015). 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His books include Supervision Today and Fundamentals of Management with Stephen Robbins; Human Relations with Beth Silhanek; Essentials of Labor Relations (1992) with Molly Bowers; and Employee Benefits (1990) with Stephen Holoviak. These books are used widely at colleges and universities in the United States, as well as schools throughout the world. Dr. DeCenzo also has industry experience asRead MoreCase Study148348 Words   |  594 PagesUnited Kingdom. As a counter to this, Virgin will sell off businesses it no longer sees as part of its strategic aims or there is something more advantageous to invest in. They will also admit defeat altogether: Virgin Cola and Virgin Computers are prime examples of this. Here we see elements of a portfolio manager. All opinions about this group, b ecause of its size and complexity, will have elements of conjecture. How clear, for instance, was it when Branson bought the group back from public ownershipRead MoreStephen P. Robbins Timothy A. 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My Critique Of Yoga And The Clinical World Of Counseling

Before choosing this article for my critique I used several factors to determine its value to this assignment. I had first had to determine if the content of the article would have value in the clinical world of counseling. This article is written by Stacie Stukin, a yoga instructor who writes contributing articles for Yoga Journal and yoga instructor Annalisa Cunningham who has also written Healing Addiction with Yoga. Both clearly believe and have witnessed firsthand the benefits that yoga can contribute to addiction recovery. The article explains that a yoga practice will help the recovery process on two fronts. A yoga practice will help the physical body by helping it rid itself of the physical impurities that have built up over time through the ingestion of substances such as alcohol and various illicit narcotics can debilitate a body and cause the receptors of the body to call for these substances that create the cravings and if not supplied to body create painful withdrawals. These cravings and withdrawals can be very hurtful to the body and wreak havoc on the mind as the addicted person tries to overcome them. So how can one make it through these physical obstacles and come out on the other side? We need a strong physical and mental base to guide us through the physical pain. This is what a yoga practice brings to our healing as we strengthen our body through the strengthening of our mind and vice versa. The authors highlight this with an insightful quoteShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 PagesSupportively 234 Communication Styles 235 SKILL LEARNING 238 Building Positive Interpersonal Relationships 238 The Importance of Effective Communication 239 The Focus on Accuracy 240 What Is Supportive Communication? 242 Coaching and Counseling 244 Coaching and Counseling Problems 245 Defensiveness and Disconfirmation 246 Principles of Supportive Communication 247 Supportive Communication Is Based on Congruence, Not Incongruence 247 Supportive Communication Is Descriptive, Not Evaluative 248 SupportiveRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesDiversity Management Strategies 56 Attracting, Selecting, Developing, and Retaining Diverse Employees 56 †¢ Diversity in Groups 58 †¢ Effective Diversity Programs 58 Summary and Implications for Managers 60 S A L Self-Assessment Library What’s My Attitude Toward Older People? 40 Myth or Science? â€Å"Dual-Career Couples Divorce Less† 47 An Ethical Choice Religious Tattoos 51 glOBalization! Images of Diversity from Around the Globe 54 Point/Counterpoint Men Have More Mathematical Ability Than Women

William Shakespeare s A Summer s Day - 1230 Words

Analysis Shall I Compare Thee to a Summer’s Day Compared to the playwrights that came before and after him, William Shakespeare has always stood out as an outstanding example of creative genius. Throughout his 52 year life [Birth and Death, 2014], he wrote more poems than many people ever do. With tons of poems, over 150 sonnets, and many plays, he is easily one of the most influential writers in history. Throughout these works, he created dozens of words, and paved the way for future creation of literary magic. Born in 1564, his creations were aimed at the audience of the Renaissance era. This was a time of revolutionary ideas, and groundbreaking twists of ordinary practices. Shakespeare dropped out of school to rise up to the ranks†¦show more content†¦The unpleasant images then continue with the line sometimes too hot the eye of heaven shines†, by painting an image of a summer day being so hot that it is past the point of being pleasurable. â€Å"And often is his gold complexion dimmed†, takes the image ry of heat, and turns it down into an undesirable dimness. In the line, â€Å"nor shall death brag that wander’st in his shade†, the dimness is then brought down to a gloomy shade, created by an image of death, or a Grim Reaper, blocking the sun. The images created by death â€Å"bragging† are ominous and almost sinister. The â€Å"shade† created by death is big enough to â€Å"wander in†, and definitely paints a somber image. Continuing with the images of death and aging, the line â€Å"when in eternal lines to time thou grow’est†, creates an image of wrinkles appearing on an aging persons face. The reader is led to imagine that this old person is very close to death. However, the persona then brings the images full circle with the line so long as men can breathe, or eyes can see†, by connecting death to the life that continues around it. The images go hand in hand with the persona’s manipulation of tone throughout the poem. Shakespeare seems to have perfected the use of tone in his works. An amazing roller-coaster pattern can be recognized from analyzing the manipulation of tone in this particular piece of literature. The tone of the poem opens up very lighthearted, laudatory, and

Socrates as “Eros” Free Essays

Esther Rodulfa PHL-1010H-LD01 09/18/12 Socrates as eros? Truly, love takes on many different forms. Love, for many centuries, has been given many different names. It also serves different functions. We will write a custom essay sample on Socrates as â€Å"Eros† or any similar topic only for you Order Now To distinguish a specific type of love, one of them is called eros. How love as eros can be defined is based upon the utilization of a specific writer’s perspective. Numerous published written works may account for the definition of eros. In this Essay, Plato’s perception of love as eros will be described. Furthermore, how and why Socrates, of â€Å"The Apology† by Plato, embodies Plato’s definition of eros will be shown. This embodiment will be based off Plato’s eros as poor being, eros as an intermediary between God and men, and eros as resemblance of the â€Å"god of Plenty†, eros’ father (Needleman 15 – 17). According to Plato’s â€Å"Symposium†, eros has always been in need or poor (Needleman 16). Socrates embodiment of this description of eros can be seen in Plato’s â€Å"The Apology†, where Socrates â€Å"remain in infinite poverty† (Plato 509) as a result of his commitment to his god through convicting Athenians of the condition of their souls and lives. Most of his time, Socrates converses with people and asks them questions pertaining their lifestyle. Due to this he does not have enough time to make earnings for himself. In return, some of his listeners put in time to hear him out and take on his advices (Plato 509). This even more takes time off from Socrates. Although others perceive this as Socrates teaching the Athenians with a charge, not one witness testified of Socrates’ activity of charging fees from anyone (Plato 519), which proves his disinterest in obtaining monetary wealth that contributes to his impoverishment. It can be suggested that Socrates does not spend great deal of time in obtaining monetary wealth or pleasure (Plato 519) due to this commitment. He places more priority on his care for Athenians than tending for his own health. His full dedication and sacrifice for others’ good sake contribute to his condition of being poor. Other than this, after Socrates was charged guilty, he had to offer an alternative penalty for himself. However, he said â€Å"I have no money to pay† (Plato 526) if ever his alternative penalty was to pay a fine. It can be implied from this Socrates’ deep poverty condition due to his inability to pay his freedom from the unjust guilty charges pressed against him. Since the death punishment upon him is too great, Socrates would need so much money to annul this punishment; but as he said, he does not have any means of doing so due to his poverty. Another definition of eros, as Plato defines it, is an intermediary between God and men. By intermediary, it means that eros â€Å"interprets†¦between gods and men† (Needleman 15). He also delivers â€Å"to men the commands of the gods† (Needleman 15). Thus he brings connection between god and men. Socrates in â€Å"The Apology† embodies these characteristics in few ways. During Socrates trial, he admits that he has been â€Å"commanded by god† (Plato 521) to rebuke the Athenians of their foolish ways and reach an epiphany of their lives wasted on money and fulfilling selfish evil desires. He also says that he occasionally receives â€Å"signal from God† (Plato 529) whenever a wrong impulse is about move him. Since all he desires is fulfilling the right and just actions, he fully depends on the divine voice he claims to hear so the message of god will definitely reach the Athenians. In doing so, he will accomplish the god’s commanded upon him. However, it seems that the Athenians do not desire moral living as commanded by the god Socrates’ follows. Nevertheless, Socrates stays on his task and does not give into discouragement as he serves his intermediary role. Moreover, Socrates emphasizes to the Athenians that â€Å"I am really the one given to you by God† (Plato 519). How he affirmed this is through his denial of self; denial of own pleasures, denial of health, and denial of own interest throughout his life for the sake of the Athenians virtue. Doubtlessly, denying or depriving self of fulfilling own selfish desires is difficult as human live for own selfish ends. Also, these selfish desires seems built-in to humans. Humans have natural tendencies to act according to what he or she desires, in spite of it being selfish and sometimes evil. In the Athenian society, which Socrates describes as a â€Å"big thoroughbred horse† (Plato 518) due to its riches, wealth, and greatness, it can be inferred that some of its citizens posses this riches and wealth, and for those who do not may have great desires for earning such wealth and power to, again, meet own selfish ends. However, Socrates differs from this in this that he never craved for wealth and richness, which makes him extraordinary and approve his claim as sent by the god to the Athenians. And, this confirms he embodies eros as the intermediary between god and men. Moreover, Plato also defines eros through eros’ inheritance of his father’s, god of plenty, characteristics (Needleman 16). These characteristics include eros being bold, being â€Å"terrible as an enchanter†, who interlace interest or curiosity, â€Å"keen in pursuit of wisdom†, and a â€Å"philosopher at all times† (Needleman 16). Socrates in â€Å"The Apology† displays these characteristics in many ways. Socrates’ boldness emanated from his audacious and specific address towards the Athenian citizens and officials. He sought out other well known citizens of great power and are known to have â€Å"highest reputation† (Plato 508) and cross-examined them to measure their wisdom. In particular, he approached poets and concluded that â€Å"no wisdom enabled them to compose† (Plato 508) and they resemble diviners and oracles by not â€Å"understanding anything of what they say† (Plato 508). As a poet whose passion is literature and is known for eloquence, creativity, and gift of poetic thoughts, for Socrates to make a claim of a poet’s void composition renders great offense on the poet’s part, and all the more proves Socrates’ boldness. Moreover, Socrates claims he cannot be damaged by either Meletos or Anytos’ proposed death punishment to Socrates for he thought â€Å"the eternal law forbids a better man to be hurt by worse† (Plato 518). By this, he referred the better man as himself and the worse as either Meletos or Anytos. Apparently, these men have some power as they represent those people who may have been offended by Socrates. Yet Socrates boldly acknowledges them as worse than himself. Other than this, Socrates honestly claims that he exposes and hinders â€Å"the many unjust and illegal doings† (Plato 519) of the Athenian state. Certainly, the Athenians would totally dislike Socrates for admitting these deeds of his yet he carelessly and publicly declares this during the trial. Beside this, Socrates fully declares that the Athens’ lives are wrong (Plato 528) and ending his life would not stop any reproach to come upon them. His confidence on this matter can also stir up more irritation among the crowd but he still bravely announced this. From each examples Socrates gave during his trial, he was aware of the risks yet due to his audacity, he was able to get across his message to the Athenians. Other than his boldness, Socrates also embodies eros as someone who is â€Å"terrible as an enchanter† and who interlace the curiosity and interest of his audience (Needleman 16). He achieves this through his talent of clever wordings and phrases to connect to and capture attention of the Athenians. Socrates often used phrases such as â€Å"I beg and pray you most earnestly† (Plato 503), â€Å"I appeal to most of you to bear me out† (Plato 505), â€Å"don’t make an uproar, gentlemen, remain quiet as I begged you, hear me without uproar at what I have to say† (Plato 507) and many others. Through these, he can captivate their attention and hinder a possible uproar among them so he can clearly deliver his message to them. For a crowd of 501 people, it will be difficult to counteract uproar if it arises. But it turns out that Socrates had the situation under control while he delivered his speech on his trial day. This reflects his strong enchanting abilities, just like eros. Socrates also has a talent of stirring up interest of those that he speaks to. Although some citizens of Athens have been offended by Socrates’ conviction, some of them were actually â€Å"delighted to hear people being cross-examined† (Plato 509) and that some of them chose to imitate Socrates’ ways of making people, who thinks they have wisdom, realize that they have no wisdom at all. Furthermore, Socrates embodies eros through their resemblance in â€Å"keen pursuit of wisdom† and being a â€Å"philosopher at all times† (Needleman 16). As he was going about cross-examining people, he â€Å"approached the craftsmen† (Plato 508). He has no knowledge of being crafty. But since he loves gaining knowledge, whatever it may be, he continued his talk with them since he knew he would learn something that has â€Å"much of real value† (Plato 508). Going further his trial, Socrates assures the citizens that he will â€Å"never cease being a philosopher† (Plato 517) and that he will continue giving advice and cross-examining and testing those who think they possess wisdom. Even if this costs him his life on the line, Socrates will insist in doing these to anyone he comes across with. After the jury finally approves his death punishment, Socrates found the decision favorable because he will have the hance to cross-examine and investigate those who have deceased, including Troy, Odysseus, and Sisyphos, of whether they are wise or not (Plato 530). Socrates perceives this as his â€Å"infinity of happiness† (Plato 530) if he does meet these great men and other numerous men and women because in the second life, he believes he will gain imm ortality, and he can infinitely live as a philosopher there. Surely, Socrates has strong desires for gaining knowledge and for living all his life as a philosopher. In conclusion, although there are many ways in which love can be defined, Plato’s definition of eros has been utilized. The definition for this eros love refers to eros being a poor being, eros being the mediator between god and men, and eros being a resemblance of the god of Plenty’s characteristics. In analyzing Socrates of â€Å"The Apology†, we can see how he embodies Plato’s definition of eros and the reasons for this embodiment in many ways. Definitely, Socrates’ personify eros of Plato. Works Cited Page Needleman, Jacob. The Heart of Philosophy. 1st ed. New York: Tarcher/Penguin, 2003. 15-17. Print. Plato, . â€Å"The Apology. † Trans. W. H. D. Rouse  Great Dialogues Of Plato. New York: Signet Classics, 2008. 502-531. Print. How to cite Socrates as â€Å"Eros†, Papers

Analysis Of Austpak IT Company Solutions - Myassignmenthelp.Com

Question: Discussaabout the Analysis Of Austpak IT Company Solutions. Answer: Introduction Austpak IT Solutions is an IT based company which had a growth rate of 30 per cent during the last few years. In order to sustain or increase the growth rate, proper and significant planning is required that increases the customer satisfaction. This report carries out the SWOT and GAP analysis and presents its result in an informative way. It also gives two such solutions that will help in improving the cost, productivity and efficiency of the company. A comparative table is shown to point out the advantages and disadvantages of the current and proposed system. Analysis The technology used by the company is not latest. Windows XP must be replaced with Windows 10[1]. Microsoft Office 2016 must be installed along with the best antivirus softwares like Adware Free Antivirus. The wired technology must be replaced by the wireless technology in order to communicate in an easy and cost effective manner. The head office uses single server which has several demerits. Multiple servers must be used[2]. The employees of the companies must be provided with laptops so that they can even work from home when required. The Ecommerce website should be made interactive where customers can put up any query. All these will help to increase the sales and efficiency of the company. SWOT Analysis This is a method that finds out the Strengths, Weaknesses, Opportunities and Threats of a company[3]. The case study is analysed and the SWOT analysis is done in a systematic matter. The results are as follows: Strengths: The growth of this company for the last few years has been 30 per cent. This shows that the sales and marketing team and management team of the company is strong. This company has a strong financial base and they have the ability to acquire many small companies. Weaknesses: Austpak Solution has weaknesses in the area of technology and software. It does not seem to have a strong technical base. The processors and operating systems used by them are not latest. They have a wired network which has several disadvantages. The website of the company does not have any interactive facility. Opportunities: The Austpak IT Solutions is a company that is present in a fast growing industry. This gives the company several chances of generating high profit and revenue leading to its growth. They have opportunity to even sell their products and services across the globe. Threats: There several IT companies in the market leading to high level of competition in the market. Technology is changing with time. The technology which the company is using at present might get obsolete in the future. Several laws and regulation of the government can harm the growth of the company. GAP Analysis This is a managerial process for finding the difference between their expected performance and actual performance[4]. It finds the gap and then finds suitable solutions to fill up the gap. GAP analysis can be performed taking into consideration several any parameters like sales, future position of company, technology or employee performance. Austpak Solution is not in the number 5th position. But it aims to achieve a rank of 5 amongst the medium sized IT companies. This is a gap between its present position and future position (that is rank 5). There also exits gap or difference in the desired and real sales of the company. The present number of franchises is 10 but the target number is 20. Here the gap is 10. Several steps can be taken in order to minimize the gap. Solutions and Implications Some of the solutions that can be taken in order to improve the efficiency, cost and performance of the Austpak Solutions are discussed in this report. Advancement of technology: The technologies that are used presently are not the latest versions. The Pentium Dual Core must be replaced with Core i3. The operating system used by this company is Microsoft Windows XP and this must be replaced with Windows 10. The company must replace its wired technology with the wireless technology and use multiple servers. Implication: Deploying advanced technology will require the training of the employees in the company. This will consume cost. On the other hand these technological advancements will help to improve the performance and efficiency of the company. Training and brainstorming of the employees[5]: The employees must be given proper training in order to perform better than before. They must be given the chance of participating in any innovative decisions of the company. Implications: This motivates the employees that indirectly help to increase the sales of the company. Comparison Table Current System Proposed System Benefits: 1. Does not require extra cost for training. 2. Cost effective and low maintenance cost. 3. Data transmission takes place at a higher speed. Benefits: 1. Efficient because of installation of latest software. 2.Wireless technology[6] helps to communicate over a long distance with ease and less cost. 3. The interactive Ecommerce platform clears the doubt of the customers by answering their queries. 4. Chances of breakdown in a multiple server system are low. Limitations: 1. Wired technology leads to several problems. 2. Inefficient 3. Restricts the mobility of the employees 4. Breakdown of the system takes place frequently. Limitations: 1. Expensive 2. Training of employees for using this system is a time consuming process. 3. Less secure 4. Data transmission takes place slowly Table 1: Comparison between the current and proposed system Conclusion This report concludes that Austpak IT Solutions can reach the 5th position in the medium sized market by using latest technologies and by the effort of the employees. The comparison table clears the fact that the proposed system is much better than the present system. References Baldini, Gianmarco, et al. "Survey of wireless communication technologies for public safety."IEEE Communications Surveys Tutorials16.2 (2014): 619-641. Clemens, Barbara. "Illustrated Microsoft Windows 10: Intermediate, Loose-leaf Version." (2016). Hollensen, Svend.Marketing management: A relationship approach. Pearson Education, 2015. Mineraud, Julien, et al. "A gap analysis of Internet-of-Things platforms."Computer Communications89 (2016): 5-16. Shi, Yuhui. "An optimization algorithm based on brainstorming process."Emerging Research on Swarm Intelligence and Algorithm Optimization(2015): 1-35. Wang, Wei-Jen, Deron Liang, and Ching-Hwa Lee. "Fault tolerant method and system for multiple servers." U.S. Patent Application No. 15/073,744. [1] Clemens, Barbara. "Illustrated Microsoft Windows 10: Intermediate, Loose-leaf Version." (2016). [2] Wang, Wei-Jen, Deron Liang, and Ching-Hwa Lee. "Fault tolerant method and system for multiple servers." U.S. Patent Application No. 15/073,744. [3] Hollensen, Svend.Marketing management: A relationship approach. Pearson Education, 2015. [4] Mineraud, Julien, et al. "A gap analysis of Internet-of-Things platforms."Computer Communications89 (2016): 5-16. [5] Shi, Yuhui. "An optimization algorithm based on brainstorming process."Emerging Research on Swarm Intelligence and Algorithm Optimization(2015): 1-35. [6] Baldini, Gianmarco, et al. "Survey of wireless communication technologies for public safety."IEEE Communications Surveys Tutorials16.2 (2014): 619-641.

Physical Abuse vs. Psychological Abuse Essay Sample free essay sample

There is a immense minority of people in the United States that does non recognize Psychological/Emotional maltreatment as an existent signifier of maltreatment. The bulk of people’s heads travel right to physical maltreatment when so there are many other signifiers of maltreatment merely as if non worse. Physical is easy to descry. even if the kid does non state anyone. whereas psychological maltreatment is non seen by anyone else and is really hard to name. There are many different resources and definitions of the two and this paper is to demo you how similar they are and yet merely how different they are. I am besides traveling to explicate the different therapies for both and the affects they both have on a kid. All provinces recognize Physical Abuse ; nevertheless. non all provinces recognize Psychological Abuse. which surveies have shown it can take kids a life-time to retrieve from. My long term end is to assist kids traveling through or have gone through any types of m altreatment. We will write a custom essay sample on Physical Abuse vs. Psychological Abuse Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The difference that I will keep over all the healers that I have seen. is that I non merely hold the book cognition. but besides the existent life experience every bit good. and I strongly believe that is how you connect with abused kids. The DSM-IV-TR ( American Psychiatric Association. 2000 ) provides diagnostic standards for child physical maltreatment. sexual maltreatment. and neglect. There are no diagnostic standards for child emotional maltreatment. ( psychological maltreatment ) . I did happen a definition in the APSAC. ( American Professional Society on the Abuse of Children ) on physical maltreatment. Different definitions have been used to analyze the nature and extent of child physical maltreatment. Their true definition of child physical maltreatment used in the Third National Incidence Study of Child Abuse and Neglect ( NIS-3 ) ( Senlack A ; BroadHurst. 1996 ) defined physical maltreatment as present when a kid younger than 18 old ages of age has experienced an hurt ( harm criterion ) or hazard of an hurt ( endangerment criterion ) as a consequence of holding been hit with a manus or other object or holding been kicked. shaken. thrown. burned. stabbed. or chocked by a parent or a parent alternate. In contrast. the definitions used in the National Child Abuse and Neglect Data System survey intelligibly varied by province. but. interestingly. the point used to capture this information for physical maltreatment was described by the phrase â€Å"number of victims of physical Acts of the Apostless that caused or could hold caused injury† ( U. S. Department of Health and Human Services. 2000. Appendix B. p. 8 ) . The description we have on physical maltreatment is merely that. physical. While reading farther into this I found something interesting. There have been different methods used to document physical maltreatment. such as roll uping studies to child protective services ( CPS ) . The U. S. Department of Health and Human services aggregates one-year informations from CPS in each province to find the prevalence of different signifiers of child ill-treatment. The most recent ( for 1998 ) indicates that studies of suspected were made to CPS bureaus on more than 2. 8 million kids ( U. S. Department of Health and Human Services. 2000 ) . Of these reported. 22. 7 % suffered physical maltreatment: for comparing intents. 53. 5 % suffered neglect. 11. 5 % suffered sexual maltreatment. and merely 6. 0 % reported were â€Å"emotionally maltreated† . I personally think those Numberss are astronomical. and that is merely what has been reported. I candidly believe that today we live in a really naive’ and selfish society. If you continued to read on approximately physical abuse the Numberss are really dismaying. More than 700. 000 kids were subjected to really terrible violent behaviour ; 6. 9 MILLION kids were assaulted by their parents. Wholly. child physical maltreatment affects 100s of 1000s of kids yearly. with physical injury runing from the mild to the really terrible. including human deaths. † Now I know that at some clip in your lives. you have walked past a parent and kid and noticed that kid had been beaten. if that kid has the bravery to look up at you. it is most decidedly a call for aid. and I am willing to wager. you turned your caput and walked off. How do you kip at dark cognizing you could hold made a difference that would hold taken merely moments out of your life to salvage another one? All it would hold taken was a speedy observation of vesture and which manner they were headed and a speedy call to 911. Merely so you know that I am non prophesying here. yes. I have done it on a few occasions! These following subdivisions we are traveling to speak about Psychological Abuse ; or as some call it. emotional maltreatment. No affair what you call it. it all remains the same. I am traveling to get down with the definitions foremost. I have a shorter version foremost which came from â€Å"A Clinician’s Guide to Recognizing and Reporting Parental Psychological Maltreatment of Children† The American Professional Society on the Abuse of Children ( APSAC ) has published definitions and guidelines for placing child psychological ill-treatment. APSAC’s definition is indistinguishable to the above federal definition. However. APSAC recognizes six signifiers of psychological ill-treatment: spurning. terrorising. insulating. exploiting/corrupting. denying emotional reactivity. and indefensible denial of mental wellness attention. medical attention. or instruction. Again. out of the APSAC book. I am traveling to give you the true definition of psychological ill-treatme nt and how they came to this definition. This conference. with professionals stand foring virtually all professions and major kid protagonism groups every bit good as eight states. produced the undermentioned definition: â€Å"Psychological ill-treatment of kids and young person consists of Acts of the Apostless of skip and committee. which are judged on the footing of a combination of community criterions and professional expertness to be psychologically damaging. Such Acts of the Apostless are committed by persons. singly or jointly ; who by their features ( e. g. . age. position. cognition. and organisational signifier ) are in place of differential power that renders a kid vulnerable. Such Acts of the Apostless damage instantly or finally the behavioral. cognitive. affectional. or physical operation of the kid. Psychological ill-treatment includes Acts of the Apostless of rejecting. terrorising. insulating. working. and missocializing. † I am now traveling to travel over the similarities and the differences of th ese types of maltreatment and the effects they do or could hold on kids. The first and most obvious one is physical maltreatment leaves some sort of Markss on a kid. Whether a kid tells person or non. it is the easiest signifier of maltreatment to observe and CPS can merely step right in and take the necessary stairss to protect that kid. Both the APSAC and the DSM-IV-TR have different definitions. The DSM-IV-TR is the diagnosing enchiridion for Psychiatry recognizes â€Å"emotional distress† but merely under physical maltreatment. The APSAC recognizes psychological ill-treatment as a type of maltreatment on its ain. It is much. much harder to name psychological maltreatment if no 1 comes frontward and even so. it is still tough. The chief ground comes down to out U. S. Department of Human Services being short-handed and overworked. that their top precedence in this county is physical maltreatment. which I find to be really incorrect. Both types of maltreatment ( really all types of maltreatment ) will necessitate therapy. It is besides non uncommon for the kids to go violent themselves. acquire into drugs. hold jobs with authorization. etc. In shutting. I can non name every single province and what their Torahs are. nevertheless. this information is a generalised realisation coming from the authorities and their surveies over a figure of old ages. Many different doctorà ¢â‚¬â„¢s and professionals have come together to do this information available to the populace with the hopes that more people will take duty and assist if they can. All provinces recognize physical maltreatment. nevertheless. non all provinces recognize psychological maltreatment. which surveies have shown it can take a kid a life-time to retrieve. I am traveling to go forth you will this. For a kid who has been abused. particularly. bargains the approval of artlessness every bit good as makes victims out of all of us.

Audi Essay free essay sample

The mission statement for the Audi Group is general and simple 1. The mission statement of the Audi Group is generally focused on customer delight, and specifically focused on innovation, positive experiences, and corporate responsibility. lt; http://retailindustry. about. com/od/retailbestpractices/ig/Company-Mission-Statements/Audi-Group-Mission-Statement. htmgt; 2. Audi Mission Viejo in Mission Viejo, CA treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! 3. Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our 4. Audi is committed to providing the highest levels of customer service through our unsurpassed knowledge of the new Audi and quality used vehicles we sell and service. We will write a custom essay sample on Audi Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Our team of automotive professionals take pride in representing the Audi brand and are well versed in the innovative design, advanced technology, and superior performance that the brand represents. Vision: 1. Vision: â€Å"Audi – the premium brand† The Audi Group first unveiled its Strategy 2020 in 2010, then refined it in the following year. The cornerstones of this strategy remain unchanged and place the emphasis on sustainable, continuous corporate success. The aim is to equip Audi for the challenges of the future along its pathway to becoming the leading premium brand, and to delight customers worldwide. The issues and measures were further substantiated in 2012 and adjusted to reflect the prevailing economic and business environment. In particular, questions about growing environmental awareness, the future availability of fossil fuels, ongoing urbanization and increasing digitalization and connectivity play an important role in this context. http://www. audi. com/com/brand/en/company/investor_relations/audi_at_a_glance/ orporate_strategy. html Culture: Audi has a tradition of cultural commitment. Whether as a sponsor of prestigious festivals, an organizer of its own concerts, a promoter of young artists, or the backer of its own employee orchestra, the brand with the four rings has been a reliable partner of culture for years. Though its commitment is centered round classical music, it also embraces many other genres; from jazz to theater to the visual art. Experience Audi’s cultural program. Philosophy: Brief history: http://creativedreamz. hubpages. om/hub/Brief-History-of-Audi-Cars http://www. audiurquattro. de/history/history. htm http://ezinearticles. com/? A-Brief-History-of-Audiamp;id=6268051 invest and expansion: The Audi Group is making preparations for further growth. By 2015, the Group will have invested approximately â‚ ¬11 billion in the expansion of its production network as well as in new models and technologies. Audi is consistently pursuing its strategy with plants in Hungary, China and Mexico, and is strengthening its competitiveness in the major markets of Europe, Asia and North America.

All About the French Expression Avoir une faim de loup

All About the French Expression Avoir une faim de loup Expression: Avoir une faim de loup Pronunciation: [ ah vwah roon feh(n) deu loo] Meaning: to be ravenous, famished Literal translation: to have a wolfs hunger Register: informal Notes The French expression​ avoir une faim de loup indicates great hunger. Its a bit like the English expression to wolf something down, except the approach is different: avoir une faim de loup describes how you feel, while the English expression indicates what you might do when feeling that way. Avoir une faim de loup and its synonyms can be translated by any of these English equivalents: to be able to eat a horse (I could eat a horse!)to be (absolutely) famishedto be ravenousto be ravenously hungryto be starving, starved Example Je nai pas pris mon petit dà ©j ce matin, du coup jai une faim de loup  !Translation: I didnt have breakfast this morning, so Im starving! Synonyms avoir lestomac / le ventre creux- literally: to have an empty stomachavoir une de ces faims- literally: to have one of those hungersmourir de faim (je meurs de faim)- literally: to be dying of hunger (Im dying of hunger)​ More Expressions with avoirFood in French

American Idolatry Essay Example | Topics and Well Written Essays - 1250 words

American Idolatry - Essay Example These things tend to greatly influence the life many Americans lead. Fame is one of the things that are greatly yearned for in America. One group of people that enjoy this attention is celebrities. This paper will be a discussion of how Americans idolize some celebrities and the influence that these celebrities have on them. Idolizing entails loving something excessively and unquestioningly thus without criticizing it (Lipps, 1). This is the extent to which most Americans love various celebrities. There have been many cases where teenagers have escaped from their homes in a bid to attend shows that are staged by celebrities. During such shows, the people in attendance will be screaming at the top of their voices for the celebrities. This translates to dressing, immediately a celebrity shows up with a particular way of dressing. People will flock various shops to look for the same designs. With this pursuit, the people who get clothes that match those of a certain celebrity tend to be the envy of their peers and they are considered to be fashionable. Popular celebrities such as Beyonce, Jennifer Lopez, Usher, Paris Hilton and Madonna are considered to be small ‘gods’ by most Americans. This may be attributed to the richness, success, glory, high regard, respect and power that they possess. These are things that most people in the world would wish to have hence the idolizing that Americans have for celebrities. When most children are young, they tend to cherish their parents, believing that all that they do is right. However, immediately they get to their teenage years and begin socializing with people outside the family circle, the situation changes. At this point, they begin idolizing younger and hotter crowds which include celebrities. From generation to generation, celebrities such as Paris Hilton have influenced the brand of clothes that people wear, the hairstyles that they get and sometimes even the type of hobbies that people take (Lipps, 1). Despite the fact that people may be aware of the fact that some of the ways of life that some celebrities lead is not proper, they still adore this people to the latter. However, as many young people in America idolize celebrities, the big question is whether the moral influence that they ape from these personalities is proper. For instance, Paris Hilton is one celebrity greatly idolized and one thing that most teenagers try to copy from her is her petite frame. To ensure that they achieve such a frame, most teenagers get anorexic as they try to gain and maintain petite frames. Most of them tend to go for long periods without food just to get the desired celebrity look. This way, they tend to get unhealthy and may be susceptible diseases since extremely low weight lowers ones immunity. This is one of the negative influences that celebrities have on many people in America. The National Eating Disorder Association (NEDA), in America keeps statistics on the diet habits of women and th e results are a showcase of the craze that most Americans have, obviously motivated by celebrity looks. Data from NEDA shows that 42 percent of first to third grade girls want to be thinner, it is the same case with children as low as 10 years old who said that they did not want to get fat. With the same regard, most young people who are fat tend to be considered ugly by their peers and most of them end up getting depressed due to the stigma

TASK 8 Assignment Example | Topics and Well Written Essays - 1000 words

TASK 8 - Assignment Example Firstly it is the case that people are living longer. According to World Bank: World Development Indicators (2010) it is the case that a child born in1960 was likely to live 71.13 years but as of 2008 a child born in that year will likely live to be 79.9 years. What this means is that historically when a person retired at the age of 65 they were likely to only live for an additional 6.13 years whereas now an individual is likely to live 14.9 years. What this means is an additional strain on the public pension fund, moreover it is also the case that according to the CIA World Factbook (2010) the birthrate is currently 12.34 births/1,000 and the death rate is 9.33 deaths/1,000. Although this demonstrates that the population is still growing the gap between births and deaths is shrinking and it is likely that in the future there will be fewer young people to support the ageing workforce. By allowing people to work longer we are able to take some of the tax burden off of younger people a nd free up funds for new capital. Building on this point it may be the case that there are skill shortages I certain sectors and by forcing people (who possess these necessary skills) to retire at a certain age without a suitable replacement it may leave the community as a whole without a necessary service. Many people are required to make absences fro their careers for personal reasons such as long term health problems or several maternity leaves. Building on this point it may be that these people wish to take additional time to expand their working years to achieve some milestones in their career which may not be achievable if there is a forced retirement. Moreover there are several recent immigrants that have immigrated to the country that wish to build a ‘Nest Egg’ in order to have a comfortable retirement age. If it is the case that an individual is forced to retire they may be relegated to a lifetime of poverty. From a civil liberties perspective one

Cadbury plc: An overview

Cadbury plc: An overview 1. Introduction Cadbury Plc has constantly been in the spotlight since August this year when its share price rose by more than 200 pence when Kraft placed its hostile takeover bid worth $17 billion. Since then other rivals such as Hershey, Ferrero and Nestle have also made interest for acquisition of the company. It is probably happening due to the facts that Cadbury Plc has been facing liquidity problems that prohibited rapid expansion, while at the same time having exceptionally strong presence in emerging markets and having strong brands. Cadbury Plc operates in a very competitive confectionery market characterised by fast-changing consumer attitudes and values. Hence the need for a strategic perspective on marketing never lessens. Moreover, (Financial Times, 2009) the confectionery industry is struggling in the recession as consumers seek out cheaper foods limiting discretionary spending on confectionery. These cheaper alternatives, coupled with the â€Å"derisory† takeover bid from Kraft foods, has caused a deep cloud of uncertainty to linger on Cadbury Plcs future, further compounding the need for a strategic perspective on marketing. 2. Business Strategy Business strategy can be defined as the direction and scope of the business over the long-term,which achieves advantage for the organisation through its arrangement of resources within a suitably challenging environment, to satisfy the needs of the market and fulfil stakeholder expectations (Brassington et al., 2006). Strategy can exist at different levels in a business entity: Corporate strategy concerns the allocation of resources within the organisation to achieve the business direction and scope specified within corporate objectives. It helps to control and coordinate the different areas of the organisation such as finance, marketing, research and development etc. Quite often corporate strategy is explicitly envisioned in a mission statement†. (Creating Brands People Love, 2009) For example Cadbury Plcs vision is to be the biggest and the best confectionery company in the world. Competitive strategy (business unit strategy) determines how a business competes successfully, in a particular market with particular regard to the relative positioning of competitors. Marketing strategy defines target markets, what direction to be taken for a defensible competitive position, compatible with overall corporate strategy within those markets. The strategic management process comprises three main components as shown in Figure 2 below: Strategy Implementation is often the hardest part in the strategic management process. However, this report only concentrates on strategy analysis and choice. 3. Strategic analysis Strategic analysis involves the analysis of the business strength, position and understanding the preponderant external factors that may influence that position. The methods below were used to assist in a strategic analysis for Cadbury Plc: FiveForces Theory a technique for identifying the forces which affect the level of competition in an industry developed by Michael Porter. Analysis of the Human Resources. Corporate and Operational issues. International Export Dimension. Swot Analysis. 3.1. The Five Forces Analysis Lindt Sprungli SpA Fujiya Co., Ltd. HARIBO GmbH Co KG Hsu Fu Chi International Limited Kraft Foods Inc Lotte Confectionery Co Ltd Nestlà © SA Perfetti Van Melle SpA The Hershey Company Tootsie Roll Industries Inc Mars Inc In pursuing an advantage over its rivals, Cadbury Plc has in the past adopted such tactics as: Changing prices to gain a temporary advantage (docstoc website). For example, a price reduction by three rupees for a mini Perk a Cadbury Plcs brand in India helped Perk penetrate the rural market increasing Cadbury Plcs market share in India by 1% with a further 10% rise in overall chocolate sales. Improving product features Cadbury Plcs brand, Dairy Milk, is the worlds most famous brand name and the companys leading chocolate bar by revenue. The company has used this to its advantage by creating new Dairy Milk varieties such as Wispa and Fruit Nut. Creative use of channels of distribution various outlets such as supermarkets, vending machines and convenient stores have been effectively utilised by Cadbury Plc and its rivals. Consequently, creative advertising has been the key factor in increasing market share. (Adbrands website) Advertising Age estimated global advertising expenditure by Cadbury Plc to be in the region of $425m in 2007, making it the worlds 83rd largest advertiser in advertising expenditure. Threat of substitutes in Porters, model substitutes refer to any products in other industries with lower prices or better performance parameters for the same purpose. According to confectionery news website, a growing trend towards healthy products by consumers has resulted in a drop in the value of the overall UK confectionery. Consequently, dark chocolate which is perceived to have great health benefits, has had an increase in popularity. As a matter of fact, in 2008 Cadbury Plc re-launched its Bourneville brand (dark chocolate) to counter this imminent threat and capitalise on the popularity of dark chocolate. Consumer power this is the impact that buyers pose on a production industry. The magnitude of the impact can be due to several factors. A big factor in the confectionery industry is that of a well educated consumer perception of the product. (The Epoch Times)This was so evident when consumer pressure resulted to Cadbury New Zealand backing down from an initiative to substitute cocoa butter to vegetable fat and palm oil. The latter would have increased palm oil production and the associated growth in plantations could lead to extensive destruction of plantations in Indonesia and Malaysia. Moreover, the consumers were not only unhappy with the products new taste and texture, but also the weight of each bar had significantly reduced. Supplier power suppliers refer to the entity that provides the industry with the raw materials. Powerful suppliers can exert an influence on the production industry by selling raw materials at a higher price to capture some of the industrys profit. Barriers/threat to entry as a firm operating in the free enterprise world, any firm should be free to enter and exit the market. However, industries exhibit some features that protect high profit firms thus inhibiting the entry of new rivals. Barriers may arise from the: Government which can develop and implement policies in relation to several macroeconomic influences, in turn affecting markets and organisations such as Cadbury Plc. Cadbury Plc have to operate according to the rules and regulations stated by the governments. Their products have to conform to the safety laws, for example, manufacturing processes in Cadbury Plc are subject to pollution controls. The government implicates Fiscal policy, which involves altering government expenditure/taxation. For Cadbury Plc to see an increase in profits in the future, they will want the government to implicate expansionary fiscal policy whereby the government would raise government expenditure, leading to an increase in aggregate demand or by cutting taxes, which would leave consumers with more money to spend on products such as those made by Cadbury Plc; in turn raising aggregate demand and therefore profits (Advisors in Fiscal Policy). The government could however introduce Contractionary Fiscal policy which would see aggregate demand be reduced by cutting governments expenditure or by raising taxes and hence reducing consumers expenditure. For Cadbury Plc to increase their profits, they will be against the government introducing Contractionary Fiscal policy. The Government also provide Cadbury Plc with incentives to open new factories and other work opportunities where there is a high unemployment rate. Patents and propriety knowledge ideas that provide competitive advantage are treated as private property when patented. Hence others cannot use them, which creates a barrier for entry. Cadbury Plc is strongly positioned due to a large product patent basis and their heavy investment in their research and development department. Expensive capital potential entrants are reluctant to commit to acquiring highly specialised expensive machinery. As a matter of fact, even though Cadbury Plc being one of the largest confectionery companies in the world, it is facing liquidity problems hindering their expansion into new regions (Data Monitor Cadbury PLC, 2009). 3.2. Human Resource The biggest human resource issue facing Cadbury Plc today is the loss of job security amongst many of their employers. As demonstrated in Maslows hierarchy of needs, a popular and accepted motivational theory, job security is an important factor in the motivating and well-being of a firms employees (Mottershead et al., 2006). With respectable newspapers and other informative media (The Guardian, Wall Street Journal, BBC etc.) predicting large job losses in Cadbury Plc should a potential takeover succeed, many employees are currently fearing for their jobs and this may affect their performance (Rohwedder, 2009; No Author, 2009; Clark, 2009). Cadbury Plc union leaders have met with Kraft (a US based business bidding to takeover Cadbury Plc) in order to protect Cadbury Plc employees and ensure that their employees jobs are still secure should Krafts proposed bid be accepted. However, this action in itself demonstrates the amount of scepticism that exists within many Cadbury Plc employees and highlights the lack of job security with many of the workers. This cynicism may be due to the fact that employees are unable to understand how Kraft can make their potential quoted savings without a significant loss of jobs (No Author, 2009; Griffin, 2009). The loss of job security may not only affect factory workers but may also affect managers and employees in higher positions within Cadbury Plc. During a takeover there is a lot of restructuring within all companies involved and many jobs tend to be lost as companies find that roles overlap. These job losses occur at all levels of employability and there tends to be a period where the company has a very high employee turnover level. Although Kraft is the strongest bidder for Cadbury Plc, Hershey and Ferrero (an Italian based business) have recently released independent statements revealing their interest in a potential takeover of Cadbury Plc. However as both businesses are significantly smaller than Kraft, sources close to both firms have revealed that Hershey and Ferrero have been in talks about a potential joint bid for Cadbury Plc. Although, Cadbury Plc union leaders remain steadfast in their belief that the best option for Cadbury Plcs many employees is for Cadbury Plc to remain an independent company (Clark, 2009). As we enter a more technological era, the ever constant fear for factory workers is the fear that they will be replaced by computers. This is a smaller human resource issue facing Cadbury Plc; however it is ever present and therefore is an issue that must be consistently paid attention to and addressed. At a recent visit, to the Bourneville site of Cadbury Plc, students were able to visit both the modern factory and the older one. At the older factory, it was clear to the students that more human interaction with the product existed. While in the modern factory students saw that a lot of the human interaction had been replaced with faster and more efficient equipment. It is important that the human resource department in Cadbury Plc address the above issues as the motivation and overall well-being of the employees will affect the companys performance in the long term. As Cadbury Plcs is the biggest confectionary company in the world (Cadbury plc, 2009) they stand to lose a lot. 3.3. Corporate and Operational Issues With different businesses attempting to takeover Cadbury Plc, there are a lot of different factors that will affect the way Cadbury Plc is viewed as a corporation and in turn how they operate should a potential takeover succeed. One of the main selling points for Cadbury Plc in Britain and Ireland, who account for 24% (Cadbury plc, 2009) of their revenue, is the fact that Cadbury Plc began and has remained a British business (up until today) and therefore it lends an authenticity to the brand that most competitors do not have. British favourites, such as Cadbury Dairy Milk, may begin to lose out to competitors should Krafts proposed takeover succeed. This is because a lot of the public in the United Kingdom do not support the proposed takeover and some MPs have even gone as far as requesting a motion that ensures that Cadbury Plc remains in British hands (No Author, 2009; Rohwedder, 2009). Cadbury Plc have also had negative publicity towards the takeover with Felicity Loudon who is a descendant of John Cadbury (the founder), publicly stating that Cadbury Plc is a â€Å"brand that is synonymous with Britain† and should the Kraft takeover succeed it will â€Å"become a commercial wasteland†. These are strong words and may dissuade people from buying the once popular Cadbury brand (Rohwedder, 2009; No Author, 2009). As a result of the negative publicity potential takeovers have received, Cadbury Plc will be forced to use a different marketing strategy should a takeover bid be accepted as some of the British authenticity that Cadbury Plc as a brand previously had will be lost in the takeover. Cadbury Plc must be prepared to face losses in the UK market as customers may choose not to buy Cadbury Plc brands due to the takeover and the potential loss of jobs at Cadbury Plc UK sites. However, if Cadbury Plc is able to launch a successful marketing strategy, then they may be able to limit the loss caused by a takeover. 3.4. International Export Dimension As a leading global confectionary company with an outstanding portfolio of chocolate, gum and candy brands, Cadbury Plc employ approximately 45,000 people and has direct operations in over 60 countries, selling their products everywhere around the world The company operates its business through four different business segments namely Britain, Ireland, Middle East and Africa (BIMA), Americas, Europe and Asia Pacific. Britain and Ireland are the largest business unit in the group. The companys main markets in Middle East and Africa include South Africa, Namibia, Kenya, Egypt, Lebanon, Morocco, Nigeria and Ghana. The companys American business comprises of the three largest confectionary markets in the world, US, Canada and Mexico. This also extends through Central America and the Caribbean and it also has operations in South American countries which include countries like Brazil, Argentina, Peru, etc. With a market share of almost 20%, the company is the leading player in South America. In Europe, the company operates in majority of Western Europe, Scandinavia, Turkey and Russia. The companys biggest European operating unit is in France. The Companys Asian businesses are concentrated in India, China, Malaysia and Thailand. In the Pacific regions, the companys operations are mainly located in Australia, New Zealand and Japan. Cadbury Plc has a leading position in Australia with an overall 30% market share. (Data Monitor Cadbury PLC, 2009) In each of the four different segments, marketing is very important element in promoting the product and is done different to each other due to the products being sold in those areas. For example, Perk is a Cadburys product which is sold in India. The product is aimed at the youth. Marketing for this product is done in a way so it appeals to the Indian community. This includes advertisements which are shown their national language, Hindi and is normally performed by high prolific people of India like actors and actresses of Bollywood (Indian Cinema). 3.5. SWOT Analysis Strengths The main strength of Cadbury Plc is that they have a very good reputation and have a widely recognised brand name which has led them to become the worlds number one confectionary company having bought Adams (the owner of chewing gum brands including Trident and Stride) in 2003. They have unrivalled strength and breadth of participation. It is the market leader in the global confectionery sector with a market share of 10.5%. Cadbury Plc has a diversified product base as the company offers chocolate, gums and candy products; the company is well diversified in terms of revenue generation from all its operating regions. Cadbury Plc should aim to balance the share of revenue from its operating regions to gain global dominance (See Figure 4, Figure 5 and Figure 6). (Cadbury PLC- Our Strengths). This shows the market share of chocolate between Cadbury Plc and their rivals. Cadbury Plc is currently number one, with Mars/Wrigley a very close second. (Cadbury PLC- Purple bi, 2009) It is clear that the main source of Cadbury Plcs revenue comes from their chocolate and cocoa beverages. However, it is clearly profitable to the company that they have diversified into other markets. (Cadbury PLC- Creating brands people love, 2009) Weaknesses However, Cadbury Plc has a weak liquidity position. At the year ending December 31, 2008, Cadbury Plcs current assets were $2,635 million compared to the current liabilities of $3,388 million. This could negatively impact the operational efficiency and growth initiatives. Another weakness is the companys employee efficiency, i.e. the total revenue per employee. It is considerably lower than rival companies such as Hershey, and Chocolade Fabriken Lindt Sprungli (Lindt). The low revenues per employee indicate relatively lower employee productivity. This can be solved by offering incentives to employees, i.e. bonuses for high productivity. Opportunities Due to the increasing awareness of dark chocolate and its health benefits, there is a fast-growing market in many parts of the world; combined with ethical concerns, the demand for organic and fair-trade chocolate have increased. Cadbury Plc has numerous amounts of premium chocolate products across the world so an increase in the customer preference for premium products would increase sales. Cadbury Plc can also look to increase sales and their presence in the US confectionary market; it is already well positioned to capture the growing demand for the confectionary in the region. Recently, people are becoming more conscious about their health which consequently results in a drop in sales for Cadbury Plc dairy products. This is a growing concern for the company and an issue that must be addressed. Cadbury Plc could possibly invest in a low calorie snack range which could boost sales dramatically. Threats The rising cost of many of Cadbury Plcs raw materials (especially cocoa and peanuts) could cause a serious impact on the companys profitability. Prices are expected to continue rising in the near future for cocoa because the International Cocoa Organisation (ICCO) reduced its estimate by 0.1 million tons whilst the demand for cocoa is increasing. At present, Cadbury Plc imports its cocoa products directly from third party suppliers so perhaps investing in their own cocoa farm would be beneficial in the long run. The confectionary market is highly fragmented with increasing competition. Many large businesses have merged together to gain more market share intensifying competition. Therefore Cadbury Plc would be under pressure to change prices of products, reducing its margins. Rising labour costs will dramatically cut into Cadbury Plcs profit margin because a majority of their employees are from the US and Europe. Minimum wage has increased significantly in both the US and the UK. Cadbury Plc needs to attract and retain efficient employees in all segments of its business to become even more successful. (Data Monitor Cadbury PLC, 2009) Looking at the data collected from the questionnaires, it is apparent that Cadbury products are easily accessible to the public (shown in Figure 12) so Cadbury Plc should look to keep this up. However, a large number of people do not know that Trident and Halls are part of Cadbury Plc. Figure 11 shows that members of the public would be more willing to buy Trident and Halls product due to the fact that it is part of a well represented company. More than half of the general public thought that Cadbury products were well priced, with mainly students thinking that Cadbury Plc overprice their products. Cadbury Plc should look into the possibility of issuing discount cards to students as this may encourage them to buy more Cadbury products. Figure 4 and 6 shows the share of revenue between Cadbury products and their global sites respectively. It is clear that chocolate and cocoa beverages are their main source of finance. Cadbury Plc need to concentrate on areas such as Asia and the Middle East as the share of revenue is 6% and 7% respectively. Cadbury Plc could sell their sites in those regions and concentrate on Europe, North America, Britain and Ireland, as these areas generate a combined total of 66% of Cadbury Plcs share of revenue. Figure 7 (in the appendix) shows that Cadbury Plc has had the biggest share movements over the past year compared to their main rivals. This shows the share of revenue across the world. Britain and Ireland current generate the most revenue followed by North America and then Europe. (Cadbury PLC Creating brands people love, 2009) 4. Business philosophy Cadburys Schweppes adopted a Managing for Value philosophy in 1997. They are committed to using their assets to exploit growth opportunities and to drive value creation. The main goal of Cadbury Plc is to consistently produce major shareholder returns. They support this by two other commercial goals: to profitably and significantly increase the global confectionary share and to secure and to grow the regional beverages share. Cadbury Plc had a strategic review of Europe Beverages its partner company, the conclusion being in the best interest of the shareholders to investigate the sale of the Europe Beverages business. The board decided Europe Beverages did not have a high enough potential growth and returns. The board also realised that the money made from the sale could help reduce the companys debts therefore on the 1st September 2005, Cadbury Plc announced they were selling the Europe Beverages group. Cadbury Plc currently possesses nine Board Members consisting of two Executive Directors and seven Non-Executive Directors. The Board of Directors are responsible for the overall management and performance of the company, and the approval of the long-term objectives and commercial strategy. They also delegate day-to-day management to the Chief Executives Committee (CEC). The CEC reports to the Board and are accountable for the day-to-day management of the operations and implementation of strategy. Driving high level performance of growth, efficiency and capability programmes are The CECs responsibility to the Board. (Cadbury PLC- Our Management) Cadbury Plc also adopts a policy of democratic management. All members of staff are made to work together as a team for the good of the company. Decisions are reached amongst the various groups by first taking into account everyones inputs, ideas and suggestions. This style of management works for Cadbury Plc because the workers feel as though they have power in decision making and therefore are more free and able to make suggestions that they feel could just alter the business this motivates workers and makes them feel more engaged with the company. 5. Branding Cadbury Plc as an organisation has developed a strong image for the Cadbury corporate name to act as a shelter for all its product brands. Branding is the creation of a three-dimensional character for a product, defined in terms of name, packaging, colours, symbols etc. Tthat helps to differentiate it from its competitors and helps the customer to develop a relationship with the product. As a result Cadbury Plc products benefit from both the affection that consumers hold for the corporate name and from the individual character developed for its products such as Cadburys Flake, Cadburys Hot Chocolate and Cadburys Dairy Milk (Principles of Marketing). Aspiring competitors of Cadbury Plc aim to build a strong brand. For example supermarket own-label products are packaged and branded in similar fashion to Cadburys; this has posed a threat to Cadbury Plc as often the supermarket own-label products are cheaper than Cadbury Plc products and, in todays economic instability, this could lead to them becoming more popular and therefore lead to a reduction in sales for Cadbury Plc. There is also a possibility that Cadbury Plc could become complacent with their branding and not seek to improve on it which could therefore lead to consumers becoming bored with the product or maybe even consumers needs could change which could lead to Cadbury Plc falling behind in the market. For Cadbury Plc their brand name is well known, but due to the reasons stated above their name is not enough to ensure that they remain the main brand in the industry. To stay on top of the market Cadbury Plc should constantly research into their brand name and look to invest money into improving the brand image to keep up with todays changing times. To compete with the lower priced supermarket own-label brands, Cadbury Plc may have to reduce their prices. However the problem for Cadbury Plc is that if they reduce their prices then that could be associated with deterioration in quality. One way Cadbury Plc could lower their prices to compete with its competitors without damaging the brand is to offer discounts on bulk purchases for example a pack of 5 Bounty chocolate bars for  £1.25 which equates to 25p each whereas the single Bounty bar would be sold at 45p each. The consumer recognises that the lower price is due to bulk buying and does not associate it with the brand quality. 6. Strategic Choice Involves identifying the strategic options, evaluating and selecting strategic options. 6.1. Possible strategies to consider and current business issues Recent bid from Kraft Foods Inc and possible new bids from Hershey Co, Nestle SA and Ferrero SpA have made the situation Cadbury Plc is facing today exceptionally complex and adds multiple choices of possible takeovers and mergers to strategies generally needed to consider. Kraft taking over CadburyPlc An offer worth $17 billion and placed by Kraft would provide Cadbury Plc with consequent advantages and disadvantages. For instance, recently Kraft stated that the ‘takeover would increase scale in developing markets and create a company with about $50 billion in revenue [it] would achieve at least $625 million of cost savings annually by the end of the third year (Bloomberg), whereas conversely Lord Mandelson cautioned that Kraft would be facing ‘huge opposition from the local population and from the British government (Telegraph). Furthermore, this could lead to job cuts in Bourneville, therefore UK‘is likely to seek guarantees from Kraft on decision-making and employment (FT). Recently, Kraft Food Inc has now taken the takeover offer for Cadbury Plc straight to shareholders. Kraft offered a mixture of cash and shares for each Cadbury Plc share. This offer included 300 pence in cash and 0.2589 new Kraft shares for each Cadbury Plc share. Alternative take-overs/mergers from Hershey, Nestle and Ferrero Hershey, Nestle and Ferrero have made interest in acquiring Cadbury Plc. Accepting offers from any of the mentioned companies would be more advantageous than to accept Krafts bid, since these are more confectionary marked oriented and hence are concerned with similar issues Cadbury Plc is facing. For example, Hershey, the largest U.S. chocolate maker, has ‘about 14 percent of its $5.13 billionrevenueoutside its home market in 2008, whereas Cadbury Plc has 22 percent of sales coming from outsideNorth America (Bloomberg). This merge could lead to strongest and biggest global confectionary company. Nestle, the worlds biggest food company, could stand in and buy back the U.S. rights to Kit Kat and Rolo brands from Hershey, giving Hershey the power to fund a combination with Cadbury another option would be for Nestle to acquire Cadburys gum unit and then sell the chocolate division to Hershey orFerrero SpA (Bloomberg).Expand emerging markets (India, South America, Middle East, an d Africa) According to Todd Stitzer, CEO of Cadbury Plc; the company has the largest business of any of competitors in emerging markets that already contribute for more than a third of revenues. Cadbury Plc has already created strong foundations such as distribution systems and consumer relationships in these countries. For example, the company has experienced over 20% annual growth for the last three years in India (Creating Brands People Love, 2009). Expand developed markets (Europe, North America, Australia) Although these markets are considerably saturated, according to Cadbury Plc there still is much untapped potential (Creating Brands People Love, 2009). Expansion here is based on mostly new developed products and innovations in advertising. Concentrate more on luxury and natural products Since consumer awareness, such as healthy lifestyle, fair trade issues etc., is rising, more consumer attention is made on natural and luxury products. Recent takeover of Green and Blacks, The Natural Confectionery Co and Fair-trade certification proves the importance. New relevant takeovers could improve the share of the growing market. Invest more in development and innovations In order to expand, especially in the developed markets; science and development play great part. Making new products sometimes is the only way to expand in such regions, because of high market saturation. Move factories to countries with less expensive workforce Since factories are mostly based in western countries, high and rising wages play major role for small margin, therefore moving to countries with less expensive workforce could be beneficial (for instance, in Europe, moving from UK and France to Eastern European countries and the Baltic States, In Northern America, moving from USA to Mexico), however, there would be strong opposition from western governments and unions that happened during recent factory move from UK to Poland. (Daily Mail) 6.2. Future Business Environ